We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Through experiences like Mattel Creations, American Girl, and brand-owned ecommerce platforms, the team creates engaging digital destinations where consumers can explore, connect with, and purchase directly from our brands.