This role combines technical insight, commercial acumen, and strong cross-functional leadership to ensure that product lines meet customer needs, achieve financial targets, and maintain a competitive position across retail, distribution, dealer, engine builder and e-commerce channels. o Ensure that all essential tasks and responsibilities for new formulations, product change requests, pilot production, and trial product production to support the pipeline, international businesses and strategic accounts are done in accordance with internal requirements and in close collaboration with cross-functional colleagues.