While focusing mainly on user-centered research for business insights in PRO 560, in PRO 580, you will assist students with contextual research, product conceptualization and development, and prototyping to enhance their ability to create compelling outcomes and engaging interactive experiences that meet specific user requirements from various industry partners. As a professor for SCADpro, the university's boutique creative consultancy, you will prepare students for real-world assignments and high-performance collaboration through insightful lectures, presentations, and diverse case studies.