Performance Tracking/Reporting/Communication— Fully utilize Salesforce and leverage its capabilities to drive sales and improve customer service (e.g., manage leads, track customer interactions, build and maintain relationships with customers, track communications and sales performance in accordance with Transcat processes, identify trends, make data-driven decisions, generate reports on key metrics, such as sales pipeline, outreach, conversion rates, customer lifetime value, and activities related to building knowledge of market opportunities, size of market, potential targets and channel opportunities, competitors, lead generation, and prospecting). They are responsible for (1) developing and executing sales strategies to retain and grow existing customers, including by moving current customers into new channels within our End-to-End offerings, (2) identifying and pursuing revenue opportunities with new regional customers, and (3) exceeding lab-based sales targets provided at the beginning of each fiscal year.