Experience designing and governing enterprise analytics data models, including star schemas and semantic models (e.g., DAX/Power BI), KPI definitions, and reusable datasets, with strong command of analytics engineering principles, performance optimization, and layer separation (data, semantic, visualization). Experience designing and integrating enterprise digital platforms and technology solutions such as business intelligence and analytics platforms, In-house Marketing Mix Solutions, Predictive Analytics Products, including their configuration, integration, and governance implications.