Working closely with Lifecycle Strategy, Analytics, Product, Customer Experience, IT, Legal, Compliance, and business-line marketing teams, you will establish a rigorous testing and measurement practice and continually improve deliverability, engagement, conversion, activation, retention, customer value, incremental revenue, and return on marketing investment. Although email will be the role's primary channel, you will orchestrate coordinated experiences across SMS, direct mail, push notifications, in-app messaging, outbound-call triggers, and compliant paid-media audiences so that each customer receives the right communication, through the right channel, at the right point in the lifecycle.