Leadership & Cross-Functional Alignment: Lead, coach, and develop a team responsible for creator and influencer marketing, organic social and insights; align cross-functional partners: brands, agencies, earned media, paid social, legal, compliance, and other partners around priorities and key decisions. We are currently looking for a Social Media Strategy & Activation Manager to join our Consumer Experience Organization (CXO) in Richmond, VA .This role will build the enterprise social capability that enables brands to participate effectively, compliantly, and credibly in culture, community, and creator-led conversations.