Responsibilities include establishing lender and referral workflows, defining matching criteria, coordinating the contractor-facing outreach function, monitoring conversion and financing outcomes, identifying market gaps, and using feedback from lenders, contractors, customers, the prime implementation contractor, and utility sponsor to improve the program. Gather Market Feedback and Close Gaps: Collect input from lenders, contractors, customers, and program partners regarding financing barriers, unmet product needs, borrower readiness, and process challenges, and translate those insights into program improvements or new partnership priorities.