Direct the day-to-day activities of the sales department; plan, organize, and assign work as needed, develop and communicate strategies and goals, train and advise team of policies and procedures; develop business through direct sales solicitation; secure new clients; maintain existing clients while executing sales plans strategy to maximize profitability of the hotel; follow up on leads to gain additional business. Develop and assist with the hotels marketing and sales strategy based on the hotels state and strengths within each market segment; implement hotels marketing and sales plan; become familiar with the hotels demand segment and takes advantage of hotels strengths against competitors while analyzing the competitors strengths and weaknesses.