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Champion the use of CRM across the field sales team by promoting adoption, training on best practices, and leveraging data-driven insights to enhance customer engagement and adoption, while directly tying CRM utilization to sales tracking through pipeline visibility, opportunity progression, and conversion metrics to ensure accountability and measurable revenue growth. With a strong presence in the field (60% of time), this individual will collaborate directly with the sales force, marketing, education, and key opinion leaders (KOLs) to develop and deploy high-impact commercial tools and strategies that win new customers and deepen loyalty with existing ones.

The Director, Field Marketing is a hybrid role that plays a critical part in bridging sales and marketing to drive revenue growth, customer acquisition and retention across the U.S. market. With a strong presence in the field (60% of time), this individual will collaborate directly with the sales force, marketing, education, and key opinion leaders (KOLs) to develop and deploy high-impact commercial tools and strategies that win new customers and deepen loyalty with existing ones.Essential Duties and Responsibilities:• Partner closely with sales teams to develop and implement customer-centric content and initiatives that drive overall growth.
• Collaborate with education to develop and execute education-driven field marketing strategies-such as study clubs, full-arch training, course-specific promotions, specialist focused courses, and other key initiatives-with a focus on driving new customer acquisition, expanding customer engagement, and accelerating practice growth through these tools, while implementing tracking mechanisms (e.g., attendance metrics, conversion rates, course ROI, and practice growth analysis) to measure effectiveness and optimize future initiatives.
• Create and optimize marketing materials including promotions, presentations, PDFs, animations, and sales pitch decks that support field sales execution.
• Serve as a KOL liaison, identifying, nurturing, and leveraging key clinicians to support product adoption and brand credibility; and collaborate with the education team to successfully maintain KOL relations and onboard new KOLs.
• Champion the use of CRM across the field sales team by promoting adoption, training on best practices, and leveraging data-driven insights to enhance customer engagement and adoption, while directly tying CRM utilization to sales tracking through pipeline visibility, opportunity progression, and conversion metrics to ensure accountability and measurable revenue growth.
• Work closely with the Sales Executive team to execute market share growth strategies by helping sales identify and pursue high-value opportunities in the premium segment.
• Serve as a subject matter expert across all product categories and digital workflows, while maintaining deep knowledge of competitive offerings, to empower sales strategy tools and initiatives, serve consultatively in conversations with prospects, and actively support sales conversions.
• Periodically attend education courses to identify opportunities for structuring targeted sales promotions, ensuring programs deliver maximum ROI, and serving as a sales support resource to increase customer conversion and competitive wins.
• Work cross-functionally with sales, marketing, regulatory, quality, education, legal and commercial operations to ensure all produced materials maintain message consistency and meet compliance standards.
• Drive field enablement by training the sales force to effectively leverage marketing messaging, assets and tools, and equipping reps with tailored talk tracks and strategies that resonate with dental professionals.
• Set and monitor KPIs for field marketing initiatives, translating data into actionable plans (e.g. retained customer growth, customer attendance at key events & targeted competitor acquisition).
• Collaborate with the Practice Development team to execute and enhance value-added services and loyalty program initiatives that strengthen customer relationships and support business growth.Qualifications:Deep understanding of medical device sales strategy, customer segmentation, and consultative selling in a clinical environment.
Comfortable working across departments and influencing without direct authority.
Excellent communication skills, both verbal and visual-particularly in translating clinical or technical data into commercial messaging.
Analytical mindset with experience in setting KPIs and tracking field performance metrics.Travel required (up to 60%) across the U.S. to support the sales organization, attend customer meetings and educational courses, and participate in trade shows and key events.
Must be self-directed, agile, and comfortable operating in a fast-paced, highly regulated environment.Education/Experience:7+ years of experience in dental or dental implants, with a strong background in field sales; marketing experience is a strong plus.
Proven success in dental implants or closely related dental/medical fields.
Bachelor's degree in Marketing, Business, Life Sciences, or a related field; MBA preferred.Benefits:• 2 comprehensive medical plan options to choose from available the first of each month following your date of hire
• Flexible Spending Account or HSA Account available
• Vision Benefits
• Company paid Dental Insurance for employee and dependents
• Wellness Plan
• 401k with 5% matching
• Generous PTO plan including 11 paid holidays, 2 Floating Holidays and Community Service Hours
• Company paid Short Term Disability
• Long Term Disability
• Company provided Life Insurance
• Paid Parental Leave
• Casual Dress Code
• Social events for employees and familyPlease note that any offer of employment made by BioHorizons is contingent upon the successful completion of a pre-employment background investigation to include a pre-employment.

BioHorizons Inc

Director, Field Marketing

Analysis Skills

Animation

Best Practices

Biology

Business Growth

Business Support

Clinical Data

Communication Skills

Consultative Sales

Cross-Functional

Customer Acquisition

Customer Conversion

Customer Relations

Customer Relationship Management (CRM)

Customer Retention/Renewal

Customer/Client Research

Dental Ceramics

Develop and Maintain Customers

Field Marketing

Field Sales

Healthcare Equipment Sales

Legal

Loyalty Programs

Market Segmentation

Market Share

Marketing

Marketing Strategy

Marketing/Promotional Messaging

Metrics

Partner Sales

Performance Analysis

Performance Metrics

Presentation/Verbal Skills

Product Support

Promotional Programs

Regulations

Regulatory Compliance

Return on Investment (ROI)

Revenue Growth

Sales

Sales Management

Sales Pipeline

Sales Promotions

Sales Strategy

Sales Support

Sales Tools

Sales Training

Trade Shows

Training/Teaching

Website Conversion

Willing to Travel

Each Field and Event Marketing Lead will focus on coordination, hands-on execution, and performance tracking of local events and field marketing programs while partnering closely with regional leaders, site teams, and corporate marketing. Forrest Johnson Recruiting is partnering with an industry-leading consumer services brand that is recognized as one of the top and fastest-growing companies in their industry.

Company Description Job Description Forrest Johnson Recruiting is partnering with an industry-leading consumer services brand that is recognized as one of the top and fastest-growing companies in their industry. Our client is building out a field marketing team who will travel to assigned markets (80% travel) to execute events and localized marketing initiatives. Each Field and Event Marketing Lead will focus on coordination, hands-on execution, and performance tracking of local events and field marketing programs while partnering closely with regional leaders, site teams, and corporate marketing. The ideal candidate is positive, highly organized, execution-oriented, and eager to grow into a strategic field marketing role! Key responsibilities of the Field and Event Marketing Lead include but are not limited to: <ul><li>Field Marketing Execution <ul><li>Execute localized marketing campaigns, promotions, and events across assigned markets </li><li>Directly support pre-opening, opening, and post-opening marketing initiatives for new locations </li><li>Ensure brand standards and messaging are consistently applied at the local level </li><li>Help create memorable customer experiences that strengthen brand loyalty and community connection </li></ul></li><li>Community Engagement and Brand Activation <ul><li>Serve as a brand ambassador within assigned markets </li><li>Identify and execute local marketing opportunities that increase brand visibility and drive traffic </li><li>Research, recommend, and support participation in community events, sponsorships, festivals, fundraisers, and local partnerships </li><li>Coordinate on-site event execution, including setup, promotional materials, staffing support, and customer engagement </li><li>Build and maintain relationships with community organizations and local business partners </li><li>Represent company at local events, grand openings, sponsorship activations, and community initiatives (occasional evenings and weekends required) </li><li>Assist in evaluating sponsorship and event opportunities based on brand alignment, community impact, and business goals </li></ul></li><li>Marketing and Site Support <ul><li>Serve as day-to-day marketing support for site leaders and regional teams </li><li>Assist with local marketing calendars, timelines, and execution checklists </li><li>Coordinate signage, collateral, promotional materials, and vendor needs </li><li>Troubleshoot execution issues and escalate risks proactively </li></ul></li><li>Cross-Functional Support <ul><li>Partner with operations and new site training teams to align marketing execution </li><li>Support agency partners and local vendors as directed </li><li>Assist in rolling out corporate campaigns to field locations </li></ul></li><li>Performance and Reporting <ul><li>Track field marketing activity and basic performance metrics (traffic, participation, conversion) </li><li>Compile post-event and post-launch recaps with insights and recommendations </li></ul></li><li>Process and Playbook Management <ul><li>Follow established field marketing playbooks and execution standards </li><li>Contribute feedback and ideas to improve tools, processes, and local activation programs </li><li>Help document best practices and field learnings </li></ul></li></ul>Qualifications<ul><li>Experience <ul><li>Bachelor's degree in Marketing, Business, Communications, or related field preferred </li><li>1-3 years of experience in marketing, events, hospitality, retail, or field operations preferred; open to considering driven recent college graduates </li><li>Experience in multi-location, retail, franchise, or service-based environments a plus </li><li>Ability to work flexible hours, including occasional evenings and weekends for events </li></ul></li><li>Skills <ul><li>Strong execution and organizational skills </li><li>Detail-oriented with the ability to manage multiple priorities </li><li>Clear communicator with strong follow-through </li><li>Comfortable representing the brand at community events and public-facing activations </li><li>Comfortable working cross-functionally and in fast-paced environments </li><li>Willingness to travel to field locations as needed </li><li>Eagerness to learn and grow into a broader field marketing role </li></ul></li><li>Personal Attributes <ul><li>Willing to travel up to 80% of time </li><li>Comfortable working with others </li><li>High degree of self-accountability </li><li>Energetic, outgoing, and comfortable engaging with customers and community partners </li><li>Comfortable working independently in field environments </li></ul></li></ul> Additional Information This company is an equal opportunity employer. They comply with all applicable employment laws and do not discriminate based on any protected characteristic.

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Director, Field Marketing BioHorizons Inc

Field and Event Marketing Lead Forrest Johnson

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