Core responsibilities include category, portfolio, and brand management (including new product development and margin / mix management), marketing and commercial activation, the creation of selling tools / promotions, trade budget management, and market intelligence (competitive insights & market trends) to drive demand creation and market share growth for C&C North America. Leads the development of marketing communication plans for the segment, working in partnership with the marketing communications team regarding broad communication plans, tradeshows, promotional events & activities (e.g., press releases, messaging, digital, trade shows).