UNKNOWN

FEED

OTHER

What You Will Need: Preferred College degree and 2 years of Beverage, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility; OR High school Diploma plus 3 years of Beverage, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility. You will drive visibility and loyalty among gatekeepers, bartenders and consumers to create trial and adoption opportunities within Northern California, particularly in the San Francisco, North Bay and East Bay areas.

<div>Who We Are: We are pioneering a Booch revolution, and our family is growing! If you want to make waves in the innovative Hard Kombucha category, we are seeking a high energy, and passionate people to represent BOOCHCRAFT. We are a rapidly growing kombucha brewery and we provide significant opportunities for growth and development. We would love to share with you our vision for the brand, our values, and how you can help us make an impact. Our Values:</div><ul><li>Be Bold - Competitive spirit, inspired to create connection, and unafraid to fail.</li><li>Give a Sh*t - passionate, change-maker, and conscientious of the impact we make.</li><li>Own It - responsible, self-motivated, and scrappy.</li><li>Do Better - curious, evolutionary, and never stop learning.</li><li>Win Together - selfless and willing to go the extra mile to help the team.</li></ul><div> What You'll Do: As a Boochcraft Northern California Field Marketing Specialist, you will ensure that Boochcraft Hard Kombucha and Mood Functional Drinks maintain a strong brand presence in your market. In this role, you’ll have the opportunity to implement product samplings, promotions, and trainings to both industry professionals and consumers. You will act as an expert on all things Boochcraft, developing a deep understanding of the target consumer, lifestyle, brand positioning and differentiators to identify opportunities to meet goals. You will drive visibility and loyalty among gatekeepers, bartenders and consumers to create trial and adoption opportunities within Northern California, particularly in the San Francisco, North Bay and East Bay areas.</div><ul><li>Act as a valued brand resource and advocate for Boochcraft and Mood. </li><li>Maintain awareness of best practices, trends, and brand standards. </li><li>Implement brand and trade marketing strategies in the market.</li><li>Develop and engage in on-premise (bar/restaurant/taproom) activations in assigned target accounts.  </li><li>Organize and execute sampling events in local off premise retail, grocery, and community engagement events.</li><li>Execute events as approved by manager.</li><li>Deliver engaging brand and category educational presentations for trade and consumers. </li><li>Ensures POS and promotional collateral is up-to-date and visible in accounts.</li><li>Maintain standards across products and POS, making real time adjustments as needed. </li><li>Gather real-time photo and video content to share with the social media team.   </li><li>Create and maintain relationships with key market stakeholders, including local trade community, influencers and partners.</li><li>Provide positive and memorable experiences for consumers. </li><li>Leverage social media and other tools to promote sales within community and designated territory. </li><li>Participate in debriefs with team to effectively decipher strengths and opportunities for events, POS and activations.  </li><li>Complete quantitative and qualitative reports as needed, including competitive brand observations. </li><li>Adheres to T&E and activation budgets. </li><li>Increase brand awareness by partnering with sales team to activate assigned accounts.</li><li>Capture event execution in appropriate reporting tool.</li><li>Field based position spending 4.5 days/week activating the market, 0.5 days administrative and/or event sourcing.</li><li>Audit 3rd party agency personnel in the field as directed by manager.</li><li>Nontraditional working hours, Typical schedule could be Wednesday to Sunday, Noon to 8pm. Work schedule follows consumer shopping and event trends, additional hours may be expected as-needed.</li><li>Achieve assigned goals.</li><li>Priorities adjusted by manager.</li><li>Position reports to the Sales Manager.</li></ul><div> This position pays $25 per hour, plus monthly bonus. What You Will Need: </div><ul><li>Preferred College degree and 2 years of Beverage, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility; OR High school Diploma plus 3 years of Beverage, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility. </li><li>Creative thinker enthusiastic to bring new and different activation ideas to life. </li><li>Experience with owned social media and networks. </li><li>Strong time management skills</li><li>Event and/or activation experience  </li><li>RBS certification or equivalent certification or in process of obtaining within 6 months of employment. </li><li>Candidates for this position must have a valid driver’s license and a safe driving record.  </li><li>Required to be 21 years of age or older.</li></ul><div>We consider all qualified applicants for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.</div>

Boochcraft

Field Marketing Specialist - NorCal / Bay Area

Bartending

Best Practices

Beverages

Booch Object Oriented Methodology

Brand Marketing (Branding)

Brand Positioning

Brewing

Budgeting

Customer Experience

Driver's License

Establish Priorities

Field Marketing

High School Diploma

Market Trend Analysis

Marketing Strategy

Partner Sales

Photo/Video Sharing

Restaurant

Retail

Sales

Sales Tools

Social Media

Social Networking

Time Management

eSourcing

Betterteam

Under general supervision, the Senior Marketing Communications Director manages, plans, directs, and implements the communications, marketing, and media and public relations plans of the American Heart Association in a specified market, in addition to assisting the communications team as needed for other territories. Qualifications: Success factors include strong collaboration skills, a commitment to excellence, and a proven track record of progressively responsible experience of 5 years with: Knowledge of variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing.

YEAR

Overview:
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has an excellent opportunity for a SeniorMarketing Communications Director. This hybrid position is based in the Greater Bay Area division and the work is wherever it is most effective – in the field, at home and in our Oakland office. Under general supervision, the Senior Marketing Communications Director manages, plans, directs, and implements the communications, marketing, and media and public relations plans of the American Heart Association in a specified market, in addition to assisting the communications team as needed for other territories.  The Marketing Communications Director provides targeted, proactive positioning of the American Heart Association as the public’s leading authority on cardiovascular health and science. This is achieved through external and internal communications, marketing, media relations, digital strategies, sponsorship activation and special campaigns/initiatives. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on <a href="https://www.linkedin.com/company/american-heart-association/life/theahalife" rel="noopener nofollow noreferrer" target="_blank" title="https://www.linkedin.com/company/american-heart-association/life/theahalife">LinkedIn</a>, <a href="https://www.instagram.com/theahalife/" rel="noopener nofollow noreferrer" target="_blank" title="https://www.instagram.com/theahalife/">Instagram</a>, <a href="https://www.facebook.com/TheAHALife/" rel="noopener nofollow noreferrer" target="_blank" title="https://www.facebook.com/TheAHALife/">Facebook</a>, <a href="https://x.com/theahalife?lang=en" rel="noopener nofollow noreferrer" target="_blank" title="https://x.com/theahalife?lang=en">X</a>, and at <a href="https://heart.jobs/" rel="noopener nofollow noreferrer" target="_blank" title="https://heart.jobs/">heart.jobs</a>.

Responsibilities:
Brand Integrity<ul><li>Maintains the integrity of the brand and identity of the American Heart Association by developing and/or reviewing/editing communications and marketing materials.</li></ul>Traditional and Digital Media<ul><li>Raise visibility of the Division via traditional and digital media outlets. Maintain and steward existing media relationships. Explore and engage new outlets, especially media with reach to targeted audiences. Research and monitor new/burgeoning media, especially those being developed in the market.<ul><li>Seeks, cultivates, and maintains regional media relationships, with traditional and emerging media.</li><li>Secures formal media partnerships/sponsorships for various events, campaigns and cause initiatives as appropriate.</li><li>Pitches “big picture” stories, focusing on hard news, feature and research stories, to the specified media market.</li><li>Researches and prepares media and background materials to support American Heart Association policy issues and community programs.</li><li>Develops fast response mechanism for hard news stories. Alerts field staff with media advisories and cause/marketing activities as appropriate.</li></ul></li></ul>Overall Campaign Development and Traction<ul><li>Work closely with internal partners to be an innovator and market disruptor. Seek new approaches to transforming sponsorship communications and marketing deliverables. Steward current sponsorships and expand into new industries. Help craft mission-focused proposals and weave in media, marketing and messaging themes to fully complement our campaigns. Contribute to campaign revenue through health asset sponsorships/activations. <ul><li>Develops and submits proposals outlining the details of the partnerships/sponsorships.</li><li>Supports day-of event activities.</li></ul></li></ul>Elevate Visibility of Local Divisions as Engaged Community Stakeholders<ul><li>To truly make an impact, each local Division needs to be widely recognized as a trusted and reliable stakeholder. We are invested in the overall health of the communities we serve. <ul><li>Implements communications plans with media advocacy, public policy initiatives and media spokespeople. Contributes to volunteer leadership, including helping identify and recruit potential committee and board members. </li><li>Identifies, recruits and trains volunteers who can serve as media and cause initiative spokespersons. Maintains an accessible database of human interest stories to tap for media inquiries.</li><li>Develops and executes social media strategy in conjunction with digital staff. </li><li>Works with internal and external partners to produce mission-focused content for organic social channels.</li><li>Plans and executes paid social media campaigns.</li></ul></li><li>Develops, in conjunction with field staff and volunteers, and oversees implementation of communications and marketing plans. <ul><li>Works with internal partners to ensure effective local implementation of field-related communications and marketing activities.</li><li>Works with external media partners to plan and execute advertising campaigns.</li></ul></li><li>Serves as communications and marketing consultant to staff and volunteers, including conducting communications orientation and training, monitoring progress on key objectives and cause initiatives, and providing general counsel and guidance.</li><li>Coordinates, in conjunction with National Center and Western States communications and marketing staff, communications- and marketing-related promotions, mailings, distribution, and reporting.</li></ul>

Qualifications:
Success factors include strong collaboration skills, a commitment to excellence, and a proven track record of progressively responsible experience of 5 years with:<ul><li>Knowledge of variety of mass and alternative media, and principles of journalism including news gathering, interviewing, writing and editing. Basic video, graphic design and photography skills desired.</li><li>Experience in communications, marketing, or public affairs with a background in journalism, public relations, marketing, advertising or similar position.</li><li>Knowledge and experience with the fundamentals of multiple disciplines are needed, including the principles and ethics of public relations, promotion, marketing and business communications.</li><li>Demonstrated excellence in written communications skills, including news, business, and persuasive writing.</li><li>Demonstrated skills in effective one-on-one and group communications and work with all levels of media contacts, community leaders, and American Heart Association volunteers and staff.</li><li>Ability to deal professionally in a corporate and non-profit environment and assume responsibility for guiding communications and marketing projects and programs from inception through completion.</li><li>Demonstrated ability to simultaneously manage multiple, complex projects in varying stages of development under time pressure.</li><li><pre>Knowledge and experience with developing content for event collateral materials.</pre></li><li>University/College degree or equivalent experience.</li></ul>Here are some of the preferred skills we are looking for: <ul><li>Knowledge of the principles and practices of strategic planning, budgeting, and managing work.</li><li>Knowledge of basic fund-raising principles, practices, and techniques.</li><li>Knowledge of American Heart Association’s mission and programs.</li></ul> 

Compensation & Benefits:
Expected pay range will be $89,500 to $116,000 annually. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.  The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit <a href="https://heart.jobs/rewards-and-benefits/" rel="noopener nofollow noreferrer" target="_blank">Rewards & Benefits</a> to see more details. <ul><li>Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed. </li><li>Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.  </li><li>Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation. </li><li>Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule. </li><li>Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year. </li><li>Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.</li></ul>

 :
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are. At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. This position not a match with your skills?  Click <a href="https://heart.jobs/jobs/" rel="noopener nofollow noreferrer" target="_blank">here</a> to see other opportunities. In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment. EOE/Protected Veterans/Persons with Disabilities  :
#LI-Hybrid

American Heart Association

Sr. Marketing Communications Director, Bay Area

Advertising

Budget Management

Business News

Business Writing

Campaigns

Cardiovascular

Cardiovascular Disease

Career Development

Cerebral Vascular Accident

Community Programs

Compensation and Benefits

Consulting

Content Development

Database Administration

Digital Media

Editing

Facebook

Fundraising

Graphic Design

Health Science

Incentive Programs

Journalism

Leadership

LinkedIn

Mail Processing

Marketing

Marketing Communications

Marketing Plan

Marketing/Promotional Messaging

Media Buying and Planning

Media Campaigns

Media Research

Multitasking

New Media

News Reporting

Nonprofit

Outbound Marketing

Persuasion Skills

Photography

Policy Development

Project Tracking

Public Affairs

Public Policy

Public/Media/Press/Analyst Relations

Staff Development

Strategic Planning

Team Player

Transformational Communications

Tuition Fees

Video Editing

Volunteer Management

Writing Skills

[AW]-iCims

HOUR

Responsibilities:
<div>At Reyes Beverage Group, we are committed to fostering an environment where all employees are valued, respected, and free to achieve their highest potential. We sell brands like Modelo, Coors Light, Lagunitas, White Claw, Tito's, Jack Daniel's, and more Apply today to join the #1 beverage distributor!<ul><li style="color: black;">Shift: Full-time with 5:00am - 6:00am start time  </li><li style="color: black;">Schedule: Five days per week: Monday-Friday</li><li style="color: black;">Pay: $25.00 per hour + overtime</li><li style="color: black;">Monthly Car and Mileage Reimbursement</li><li style="color: black;">Benefits: Medical, Dental, Vision, Vacation Pay and Paid Holidays </li><li style="color: black;">401k with Employer Match </li><li style="color: black;">Opportunities for advancement in our sales, marketing, or delivery departments</li><li>Field based sales position supporting accounts throughout Sonoma County, Marin County, and surrounding areas.</li><li>Certified Great Place to Work 2025-For the 5th Consecutive Year!</li></ul> Position Responsibilities:  </div><div><ul><li>Achieve sales goals within assigned timeframes that meet monthly business objectives while actively acquiring new business and maintaining established distribution</li><li>Accomplish timely and productive execution of sales plans and promotions at retail, securing trade support by communicating pricing and product promotions, coordinating use of product displays and point-of-sale materials, promotional events and other product promotion opportunities</li><li>Maintain compliance with Quality Control and product code date standards</li><li>Plan and conduct regular sales visits to accounts</li><li>Manage accurate inventory levels to minimize out-of-stock and out-of-code issues</li><li>Monitor product placement and rotation in both selling and storage areas to ensure freshness and maximize shelf impact</li><li>Other projects or duties as assigned </li></ul></div>

Qualifications:
<div>Required Education and Experience:  </div><div><ul><li>Bachelor’s Degree and 0 to 2 plus years of related sales experience or High School Diploma/General Education Diploma and 3 to 4 plus years of specific experience</li><li>Must be at least 21 years of age or meet minimum state legal age requirements. </li><li>Must have reliable automobile transportation, maintain an acceptable driving record and valid driver license, and maintain auto insurance coverage at least to the minimum amount specified by the Company and state law.</li><li>The employee must be able to lift products from 25 lbs. to 50 lbs. on a regular basis and up to 175 lbs. when handling keg product.</li></ul></div>

Benefits:
At the Reyes Family of Businesses, our Total Rewards Strategy prioritizes the holistic well-being of our employees. This position offers a comprehensive benefits package that includes Medical, Dental, Vision coverage, Paid Time Off, Retirement Benefits, and complimentary Health Screenings.

Equal Opportunity Employee & Physical Demands:
Reyes Holdings and its businesses are equal opportunity employers. Company policy prohibits discrimination and harassment against any applicant or employee based on race, color, religion, sex, pregnancy or pregnancy-related medical conditions, marital status, sexual orientation, gender identity or expression, age, national origin, citizenship, disability, genetic information, military or veteran status, or any other basis protected by applicable law. In addition, the Company is committed to providing reasonable accommodation to applicants and employees in accordance with applicable law. Requests for accommodation should be directed to your point of contact in the Talent Acquisition or Human Resources departments.

Background Check and Drug Screening:
Offers of employment are contingent upon successful completion of a background check and drug screening.

Pay Transparency:
Our compensation philosophy embraces diverse factors for fair pay decisions, valuing skills, experience, and the needs of our business. Moreover, this role may have the opportunity to participate in a discretionary incentive program, subject to program rules.

Reyes Beverage Group

Sales Account Manager

Auto Insurance

Automotive Repair and Maintenance

Corporate Law

Corporate Policies

Genetics

Human Resources

Inventory Levels

Inventory Management

Legal

Lift/Move 25 Pounds

Maintain Compliance

Meet Sales Quota

Military

Philosophy

Product Positioning

Product Pricing

Promotional Programs

Quality Control

Regulatory Requirements

Reimbursement

Sales Management

Sales Promotions

Sales Support

State Laws and Regulations

FULL_TIME

Serve as the primary point of contact and project manager for cross-functional requests from Direct Sales, Tasting Rooms, Events, Winemaking, Commercial Brand Marketing, and PR, fostering strong cross-functional partnerships while managing a high volume of diverse, ongoing initiatives. Cultivate and sustain partnerships with local organizations (e.g., Sonoma Botanical Gardens, Transcendence Theater Company, Sonoma Valley Education Fund) and regional trade groups (e.g., Sonoma Valley Visitors Bureau, Sonoma Chamber, Sonoma County Tourism) to strengthen community and industry engagement.

An industry leader, The Wine Group is one of the world’s foremost producers of award-winning wines across more than 60 wine brands and many winery facilities in California, New York, and Australia. Headquartered in Livermore, California, TWG is an industry innovator when it comes to developing, marketing, and selling wine brands beloved by consumers around the world, including Cupcake, Franzia, Benziger, Imagery, Tribute, 7 Deadly, Cooper & Thief, The Dreaming Tree, Charles Smith Wines, and more. The Wine Group believes in producing wine using sustainable and earth-friendly practices to foster healthy land and agriculture for generations to come. The company demonstrates environmental stewardship through its commitment to clean energy and by ensuring that all its owned vineyards are certified sustainable or biodynamic. To learn more, please visit: www.thewinegroup.com.

JOB SUMMARY The Direct-to-Consumer (DtC) Marketing Manager plays a key leadership role in overseeing the Benziger and Imagery DtC Marketing team, which includes a DtC Marketing Specialist and a DtC Graphic Design Specialist. Based at Benziger Family Winery in Glen Ellen, CA, this full-time hybrid position reports to the Direct-to-Consumer (DtC) Senior Manager and is responsible for executing Benziger and Imagery DtC marketing plans to drive key brand and business objectives. The role encompasses a wide range of responsibilities including DtC strategy development and execution, performance analysis, project management, and cross-functional team leadership. The DtC Marketing Manager will serve as a key brand ambassador - both internally and externally - to ensure that brand communications and initiatives reflect the distinct philosophies and values of Benziger and Imagery wineries.ESSENTIAL FUNCTIONS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Serve as a thought leader in developing and executing marketing programs to achieve Benziger and Imagery’s DtC sales goals, including on and off-site promotions, print/digital advertising, social media, consumer research, public relations, and events.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Communicate in a clear, concise, and persuasive manner—both written and verbal—to align cross-functional teams and vendor partners in support of successful initiative execution.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Own strategy, budgeting, and execution of print, digital, and social campaigns (SEM, influencer, display) to drive traffic, acquisition, and brand awareness; direct creative, analyze performance, and optimize using emerging marketing trends.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Create and manage the annual marketing budget, including processing and reconciling invoices, ensuring optimal spending across initiatives. Includes tasks such as vendor setup, and invoice management with support from accounting.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Analyze brand, segment, and competitor performance, along with consumer behavior and marketing trends; prepare actionable reports for senior leadership.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Serve as the primary point of contact and project manager for cross-functional requests from Direct Sales, Tasting Rooms, Events, Winemaking, Commercial Brand Marketing, and PR, fostering strong cross-functional partnerships while managing a high volume of diverse, ongoing initiatives.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Lead, empower, and motivate team members while overseeing day-to-day management of direct reports to ensure organizational goals are met.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Develop and execute promotional and advertising strategies to drive target visitation to Benziger Family Winery and Imagery Estate Winery in a competitive market.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee the development and maintenance of the Benziger and Imagery websites in partnership with web agencies and internal stakeholders. Maintain brand websites with SEO best practices and SEM oversight.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee and approve eCommerce campaigns with the DtC Senior Manager providing input and copy/campaign direction as needed.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Identify and evaluate new digital marketing opportunities and growth strategies.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Manage the winery’s PR agency relationship in collaboration with Commercial Brand Marketing, including press mailings and media visit coordination.</li></ul>OTHER FUNCTIONS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Support development of the marketing content calendar in partnership with the DtC Marketing Specialist.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Lead the creation of marketing materials to support Wine Club, Tasting Rooms, and Special Event sales.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Partner with the Imagery Art Curator to onboard new art label artists into the AP system, track setup status, and submit payment requests following confirmation of art receipt.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee wine competition submissions and maintain an up-to-date accolade database.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Coordinate ad placements in consumer and travel publications through partnerships with media and trade outlets.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Manage asset library and photoshoots, proactively securing photography, and creative materials to support engagement initiatives, tasting notes, product descriptions, bottle shots, and multi-channel marketing needs.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Cultivate and sustain partnerships with local organizations (e.g., Sonoma Botanical Gardens, Transcendence Theater Company, Sonoma Valley Education Fund) and regional trade groups (e.g., Sonoma Valley Visitors Bureau, Sonoma Chamber, Sonoma County Tourism) to strengthen community and industry engagement.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Oversee packaging development and updates for approximately 60 - 70 DtC Benziger and Imagery SKUs each year, partnering with Production, Winemaking, and the DtC Graphic Design Specialist to ensure accuracy and brand consistency.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Occasionally host winery guests, as needed, highlight key points of interest to foster brand affinity.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">This job description reflects the general nature of the role and is not intended to be an exhaustive list of all duties or responsibilities. Additional duties may be assigned as business needs change.</li></ul>QUALIFICATIONS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Must be 21 years of age or older.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Bachelor’s degree in marketing, Business, Communications, or related field (MBA/WSET a plus).</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">5+ years’ progressive leadership in DtC wine, hospitality, or marketing.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Strong leadership, cross-functional collaboration, and project management skills.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Deep understanding of wine consumers, luxury brand marketing, and experiential sales.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Knowledge of on/off-premises businesses and the three-tier distribution system.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Skilled in consumer insights, brand positioning, and data-driven strategy.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Initiative-taker who thrives in demanding environments with minimal oversight.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Proficient in Microsoft Office Suite; CRM systems and Commerce7 experience a plus.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Flexibility to work special events, including evenings and weekends, as needed.</li></ul>PHYSICAL DEMANDS <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Ability to lift, carry, and move items weighing up to approximately fifty pounds, including cases of wine, tables, chairs, and event supplies.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Ability to perform tasks requiring bending, stooping, standing, and twisting in an office environment.</li><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Work indoors and outdoors in varying weather conditions during onsite and offsite winery events.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Ability to travel between winery locations within California as needed; valid driver’s license and current automobile insurance required.</li></ul>COMPENSATION <ul style="margin-bottom:0in;margin-top:0px"><li style="line-height:150%;margin:0in 0in 0in 0px;font-size:12pt;font-family:'aptos' , sans-serif">Hiring Salary Range Posted: $100,900 - $125,000.</li><li style="line-height:150%;margin:0in 0in 8pt 0px;font-size:12pt;font-family:'aptos' , sans-serif">Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.</li></ul>At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status, or other characteristic protected by law.#LI-CG1<img alt=" " height="1" src="https://ars2.equest.com/?response_id=715debd1756c2a8161c1293355c94be6&view" width="1"/>

Established in 1981, The Wine Group (TWG) is the world’s second-largest wine producer by volume. TWG is a privately-held, management-owned company with a portfolio of leading brands, including Cupcake, Concannon, Benziger, Imagery, Chloe, Franzia and many other brands. The Wine Group strives to delight consumers with quality wines and spirits at an unbeatable value and engages in continuous innovation to consistently exceed their expectations. The Wine Group markets its products in North America, Western Europe and Asia.

The Wine Group

DtC Marketing Manager - Benziger Family Winery

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