Advanced expertise in CRM and database marketing leveraging segmentation, predictive modeling, and reinvestment optimization to drive profitable player growth; strong analytical fluency with marketing performance dashboards, reinvestment ratios, ROI metrics, and control group testing methodologies. As the Director of Strategic Marketing at Miami Valley Gaming, you will take the reins in spearheading the property’s customer strategy and database marketing initiatives, driving profitable growth through innovative advertising and community-focused marketing efforts.