Digital Content Creation and Field Capture- Plans, writes, designs, and produces original content (graphics, short-form video, reels/stories, copy) tailored to each platform (Instagram, Facebook, LinkedIn, X, TikTok, YouTube); maintains a consistent, on-brand voice and visual identity across channels; sources and edits photo/video assets from events, classrooms, and student/faculty features to convert into shareable digital content; coordinates timely coverage of live events, takeovers, and time-sensitive announcements. Community Management & Engagement- Monitors and responds to comments, messages, and mentions across platforms in a timely and on-brand manner; builds relationships with followers, prospective students, alumni, and partners; identifies and engages with user-generated content and brand advocates; flags reputational or crisis-adjacent issues to the Director as needed.