Fort Lauderdale, FL30+ days ago
in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following; oNational and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online). ·Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients’ historical media activity reports to develop media plans.