Essential Duties and Responsibilities Identify, qualify, and prioritize high-value sales inquiries based on business impact and readiness Engage with inbound marketing-generated leads to qualify prospects, confirm BANT (Budget, Authority, Need, and Timing) criteria, and identify sales-qualified project opportunities for handoff to the sales team Respond to prospective customer inquiries by clearly communicating AVI-SPL's solutions, capabilities, and value proposition Identify the appropriate sales team for each qualified opportunity, facilitate a seamless handoff, and provide follow-up support to maximize lead conversion Capture and maintain accurate customer and prospect information, update lead records, and create qualified opportunities within the CRM Maintain CRM data integrity by identifying duplicate records, validating new account creation, and ensuring contact and lead records are accurate and up to date to support reliable sales and marketing reporting Prepare lead status reports and conduct quarterly business reviews with Sales Managers to evaluate lead outcomes, improve conversion performance, and strengthen Sales and Marketing alignment Detect, investigate, and prevent fraudulent or invalid inquiries from entering the sales pipeline Provide prospecting lists to regional offices using ZoomInfo and other tools Other duties as assigned Skills and Abilities Ability to interact and collaborate with employees, clients, partners, and colleagues within all levels of the organization Customer-centric mindset with clear and professional communication skills (both written and verbal) Excellent attention to detail, ability to keep accurate records and documentation on activities Ability to balance multiple tasks with changing priorities Critical thinking skills Ability to work and think independently while meeting deadlines Demonstrated ability to maintain strict confidentiality and handle sensitive matters with discretion Education and/or Experience Bachelor's degree in Business or related field preferred Minimum two years of prior sales, marketing or telemarketing experience preferred; experience in the Audio Visual or Technology field desirable Demonstrated CRM knowledge Intermediate proficiency with demonstrated experience utilizing Microsoft Office Suite (Word, Excel, PowerPoint) Working Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The Marketing Operations Manager oversees the marketing automation platform and related business tools, including their interoperability and connection to CRM and accounting tools to report on campaign performance, lead waterfall performance, marketing influenced and generated sales, and marketing ROI.