Develop and present written field marketing strategic briefs that define specific marketing situations, regional needs, source group opportunities, target audiences, recommended strategies, execution plans, and success measurements, ensuring resulting strategies are actionable, aligned, and scalable. Drive and execute special projects as assigned, including Program Max/renovations, selected focus markets, high-opportunity community strategies, and local source group targeted programs, such as professional outreach, prospect experience, and friends/family/resident referral initiatives.