This role will oversee campaigns across platforms such as Meta, Google, TikTok, YouTube, Podcasts, Connected TV, and other emerging channels, continuously optimizing audience targeting, budget allocation, creative performance, and campaign structure to maximize ROI and improve key performance metrics such as MER, CAC, LTV, and ROAS. This role will also serve as a strategic partner to platform representatives across all key media platforms, working closely with these teams to unlock new opportunities, test emerging ad formats, participate in beta programs, and continuously push for performance optimizations that drive incremental growth.