The VP of RGM sets frontline pricing architecture and depletion allowance frameworks, institutionalizes trade spend discipline and pricing governance across 6 geographic divisions and 40+ distributor relationships, governs distributor contract economics, and leads a commercial finance team that today includes 2 embedded Commercial Finance Managers who defend margins in the field alongside divisional Sales VPs, with a clear path to expand to as many as 6 embedded Directors as the RGM function scales. With the crucial collaboration of these partners, Palm Bay’s portfolio is able to meet the needs of every level of the industry, from independent restaurants and retail stores, to chain accounts, supermarkets, hotels, airlines, cruise ships, duty-free accounts and U.S. military bases.