You''ll spend most of your time designing, launching, and optimizing multichannel lifecycle programs across email, SMS, paid media, and direct mail, including onboarding and welcome journeys, stewardship and impact touchpoints, failed-payment recovery, upgrade asks, and additional-gift campaigns. Owning retention, upgrade, and additional-gift strategy for charity: water''s recurring (The Spring) and one-time donors, with clear accountability for retention rate, average gift, upgrade rate, and donor lifetime value.