Team Leadership & DevelopmentLead and oversee the DTC Activation Team through regular meetings and 1:1sManage workload, fulfillment, and account demands while maintaining a strategic and operational viewIdentify skill gaps and invest in team training, upskilling, and professional development especially as it relates to platform capabilities and tacticsAllocate resources effectively against client scopes to ensure profitability and efficient headcount utilizationService Line Performance & EffectivenessEnsure accurate, actionable reporting and analytics that effectively measure and optimize media performance within a DTC/performance media approachMaintain oversight of key performance indicators across clients and the DTC department; help establish workable KPI and metrics frameworks for business outcomesCollaborate with other departments to drive success and operational excellence across client portfolioFinancial & P&L ManagementBuild, manage, and own revenue and cost-related P&L components for the DTC service lineEnsure growth objectives are met while maintaining target profit marginsClient & Internal Escalation ManagementServe as the senior escalation point for complex client or internal issues; establish senior relationships with key/top clientsDrive timely, effective resolutions that strengthen client relationships and minimize attritionHands-on approach in resolving issues and ensuring team demonstrate excellence in account managementInnovation & Industry LeadershipEnsure service delivery reflects current and emerging digital marketing best practices, including AI and/or taking advantage of platform innovationsFoster a culture of continuous improvement and innovationMaintain strong relationships with media partners, vendors, and industry leaders to drive early adoption of new opportunities. The Director of DTC manages a team of 12–14 subject matter experts, drives innovation across service delivery, ensures operational excellence, and partners closely with senior leadership to scale and advance the DTC offering profitably in line with client and market demands.