Build the account view: Use tools like ZoomInfo, NationGraph, Starbridge, and Pursuit to identify agencies in-cycle, map buying committees, surface trigger events (budget cycles, leadership changes, new initiatives), and personalize outreach. You move fluidly between outbound and inbound motion - running multi-touch sequences against target Fire and EMS agencies one moment, and converting a demo request, webinar registrant, trade-show lead, or live chat conversation the next.