You will build a national trade channel selling OIO, our consumer circadian lighting brand, and Soraa, our premium LED lamp brand, into lighting showrooms across the US: the independents, the regional chains, the showroom networks, and the designer showrooms where lighting designers and interior designers shop for their clients. The national showroom account base: prospect, open, and grow independent lighting showrooms, regional chains (for example Capitol Lighting, Seattle Lighting, Progressive Lighting), large specialty retailers with showroom footprints (for example Lamps Plus, Lightology), and design-forward showrooms serving the trade.