Drive web and digital analytics efforts, including data from tools such as GA4, tag validation, event tracking review, and lifecycle-related measurement documentation within established analytics frameworks, measurement plans, and attribution or funnel models. What You Will Do: Marketing Analytics & Reporting: Collect, analyze, and interpret marketing and customer data across campaigns, channels, and lifecycle stages - building and maintaining dashboards, recurring performance reports, and ad hoc analyses related to customer behavior, engagement, and conversion.