The Marketing Director is first and foremost considered a Minister of the Gospel and supports Mentoring Alliance's religious mission by living as an example of Christ, sharing the Gospel, discipling and supporting kids and families in a biblically consistent manner, communicating the organization's beliefs and Statement of Faith, and leading or participating in distinctly Christian activities such as worship and staff chapel. This includes directing the workflow of all MA marketing efforts, developing and modifying marketing strategies to obtain high-impact results, and providing key metrics throughout the organization that assist with increased effectiveness of exceeding revenue, fundraising, and marketing goals.