Lead holistic social campaign development across Apple TV, developing audience-first campaign frameworks that drive fandoms, conversation, and business results Develop, concept, and lead content capture initiatives that generate significant word of mouth and cultural momentum Define and drive innovation in social creative: formats, platform mechanics, editorial series, talent integrations, IRL extensions and activations, and real-time opportunities Own the full content ecosystem for @appletv, from evergreen brand storytelling to title campaign beats to live sports moments, ensuring coherence and intentionality at every touchpoint. Lead and manage the social agency relationship, setting the vision, inspiring ambition, holding the creative bar high, and driving accountability for innovative, business-driving output Partner closely with internal creative teams, title marketing leads, sports marketing, and international teams to ensure social strategy is deeply integrated and informed Serve as a senior social voice in cross-functional title teams, media, and brand planning processes, bringing a sharp, informed social perspective to upstream creative decisions.