Serve as the first point of contact for walk-in customers, inbound phone calls, texts, and online rental inquiriesSupport customers through the full rental process—from reservation through closeout and billingListen to customer needs and recommend appropriate equipment, attachments, and accessoriesCoordinate rental logistics including availability, pricing, delivery schedules, and contract completionWork with a diverse rental fleet, including:Mini excavators, dozers, loaders, telehandlersAerial equipment (boom lifts, scissor lifts)Forklifts, generators, attachments, bucket sizes, and more. Accurately process rental transactions, including reservations, contracts, invoicing, and payment collection for cash accountsFollow up on unsigned rental agreements to ensure timely completionOpen new customer accounts and support branch-level growth initiativesCollaborate closely with:Other counter sales representativesOutside sales team membersDispatch to ensure deliveries are completed on time.