Own through the post-launch incubation period including but not limited to driving velocity, expanding assortment and distribution, and building the promotional cadence needed to establish the brand within the retailer; Refine go-to-market strategies during scale-up based on early sales data, shopper feedback, and market-level performance, adjusting assortment, placement, and promotional tactics to better match local demographics. •* Execute against a defined whitespace map prioritizing under-represented accounts within the regional mainstream grocery and specialty chain landscape; Identify new business opportunities; assess product-market fit for each target account, evaluating shopper demographics, store format, category dynamics, and competitive set to determine the right assortment and entry strategy.