Typically requires a minimum of 7 years of related experience Deep knowledge of Apple's current product and services portfolio Background working directly in or with the Higher Education and K-12 market with a deep understanding of the IT and technical environment Experience supporting or selling through multiple routes-to-market (direct, channel/reseller, and campus store/retail) required Demonstrated ability to translate product knowledge into persona-specific messaging and objection-handling content across sales channels Expertise in instructional design and sales enablement strategies with a focus on designing and delivering engaging, creative resources such as videos, activations, and campaigns Deep business acumen with ability to develop and implement training programs that elevate the skills of sales teams Proficiency in data analytics to evaluate the impact of enablement strategies and programming on sales team performance Solid understanding of trends in education technology and the evolving needs of Higher Education and K-12 institutions, especially IT and Technology teams Experience working cross-functionally with dynamic teams to align enablement efforts with business objectives Ability to manage multiple work streams, timelines, and deliverables with exceptional attention to detail Experience in sales, marketing, or business development Bachelor's degree or equivalent experience8+ years of related experience is preferred Excellent communication and storytelling skills with the ability to create impactful content that resonates with both sales teams and customers Strong proficiency with technical aspects and benefits of Apple products and solutions Passionate about education and enabling others to succeed Ability to work independently and in collaboration with Apple's education leadership. This role supports Apple's K-12 direct sales team and a hybrid Higher Education team spanning direct, channel, and campus store routes-to-market, ensuring sellers are equipped with the knowledge, tools, and training needed to build meaningful relationships with education customers.