While the Performance Marketing Manager is responsible for acquiring prospective families through paid media and demand generation programs, the Lifecycle Marketing Manager is responsible for converting that interest into inquiry, application, and enrollment through effective content, personalized communications, optimized digital experiences, and automated nurture programs. Working alongside the Performance Marketing Manager, this position ensures prospective families receive a cohesive and personalized experience after engaging with a paid advertisement, search result, website, enrollment event, or other lead generation initiative.