Depth across several layers of the modern GTM stack - enrichment and data (Apollo, Clearbit, ZoomInfo, Cognism, PredictLeads), signal and intent (6sense, Bombora, UserGems), sequencing (Outreach, Salesloft), orchestration (n8n, Make, Workato), data infrastructure (Snowflake, dbt, BigQuery) and LLM and agent tooling. In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work - the invisible tasks that pull people away from the work only they can do - so you can focus on relationships and outcomes.