Position Summary: The Director of Sales - Xpress is responsible for leading the growth, execution, and profitability of Bimbo USA's Xpress business across Small Format channels, including Convenience Stores, Independent Retailers, Meat Markets, Dollar Stores, Drugstores, and other priority outlets. This leader develops and executes the Xpress Go-to-Market strategy, expands market penetration, strengthens customer relationships, and delivers superior in-store execution through Direct Store Delivery (DSD) Excellence.