This role oversees the execution of brand migration strategies, evaluates business unit needs, determines appropriate self-service versus centralized support pathways, and mobilizes resources across Global Marketing, External Affairs (GMEA), Design, Creative, and Communications teams when specialized expertise is required. Minimum 8-10 years of experience, including brand strategy, brand architecture, brand transformation, or rebranding initiatives; enterprise project or program management; marketing communications and integrated marketing execution; cross-functional stakeholder management in highly matrixed organizations; change management, governance, and business process implementation.