Essential Duties: Use Salesforce Marketing Cloud to design, build, test, schedule and deploy mass and targeted email communications for ASU Health and the four health academic units, including newsletters, leadership and internal communications, institutional announcements and campaigns supporting events, advancement, recruitment, yield, student retention and alumni engagement. Partner with communications, enrollment marketing, alumni engagement, events, creative services, social media, web and other subject matter experts to establish email objectives and develop integrated strategies related to content, audiences, frequency, timing, personalization and segmentation that advance recruitment, engagement, retention, reputation and institutional priorities.