Content / Program Development & Execution: Own the development and delivery of GuideWell's external affairs communications program - including public affairs and policy communications, stakeholder engagement, advocacy and regulatory narrative, community impact communications, coalition building, and regional PR agency partnership - ensuring all work reflects GuideWell's enterprise messaging framework and maintains consistent voice, quality, and narrative integrity. Industry Association Strategy - BCBSA, AHIP & Peer Organizations: Serve as GuideWell's primary communications owner for industry association relationships - including BCBSA, AHIP, and other relevant organizations - ensuring the enterprise is actively leveraging the communications resources, materials, messaging frameworks, and advocacy approaches these associations produce.