Agility core practices, Agility core practices, Category spend profiling, customer and competitor understanding, Customer centric thinking, Customer experience, Customer Experience Metrics, Customer Journey Mapping, Customer Profitability, Customer promise execution, Customer Segmentation, Customer service delivery excellence, Customer Value Proposition, Decision Making, Digital Fluency, Digital Innovation, Generating customer insights, Innovation Management, Loyalty Management, market, Marketing strategy, Negotiating, Project Leadership, Proposition development, Sector {+ 2 more} . Leading a team of approximately ~10 marketing professionals and leveraging both centralized and offshore capabilities, this role is accountable for increasing the impact of nearly $20 million in annual marketing investment to drive customer acquisition, engagement, loyalty, brand growth, and business performance.