The person in this position will: • Understand the brand-level goals and strategies of each creative project and how these can translate to the most appropriate, effective, on-brand, on-trend, and industry-leading creative multimedia solutions • Manage available resources to execute and successfully deliver effective, compelling, and differentiating University-level multimedia content that strengthens the Penn State brand and supports strategic priorities of the University • Assist in managing the resources of the visual content team within the central Office of Strategic Communications • Research and develop content, brainstorm script ideas, establish and communicate production schedules, conduct interviews, and edit all components into compelling brand storytelling products • Recommend opportunities to elevate the Penn State brand through storytelling • Provide thorough, efficient, and clear communication to other team members, the Lead Visual Content Specialist, and, when appropriate, leadership and internal and external stakeholders • Maintain creative exploration and evolution by remaining knowledgeable about industry trends (design, motion, storytelling, PR, and marketing), technology advancements, and the latest tools and tactics in visual storytelling. Spanning Penn State's large-scale enterprise-including campus locations across Pennsylvania, nearly 90,000 students, and an alumni base exceeding 700,000-the Office of Strategic Communications' work encompasses all forms of communications and engagement, ranging from branding, marketing, and trademark and event management to internal communications, proactive and social media, research communications, and crisis and issues management.