Help teams determine content creation, updates, distribution and reformatting needs, incorporating expert knowledge, trusted claims and authoritative sources into content strategy, and expanding discovery beyond owned properties by accounting for the influence of video, social, review platforms and earned media on AI-generated results. Collaborate with marketing, editorial, subject matter experts, business lines, field, social, communications and brand teams to strengthen topical authority and AI visibility, guiding the creation of structured, authoritative content optimized for both traditional search and AI-generated answers.