The Search & AI Visibility Lead partners with Brand & Creative, Web/Product, MarTech, Analytics, and agency partners to drive qualified traffic, leads, and bookings while establishing search best practices, performance benchmarks, and measurement frameworks that strengthen brand visibility and overall business performance across traditional search engines and emerging AI-powered discovery platforms. Working collaboratively within the Performance Marketing team, this role executes and optimizes organic search and artificial intelligence (AI) visibility strategies across the Sun Communities and Sun Outdoors brands, including search engine optimization (SEO), generative engine optimization (GEO), technical and local search, content optimization, and search analytics.