Key ResponsibilitiesNew Business LeadershipRepresent GEO & SEO capabilities in agency of record (AOR) pitches in partnership with Omnicom Media's Growth teamDevelop winning GEO positioning, capabilities, and case studies to differentiate our agency in competitive pitchesBuild and maintain executive relationships with key decision makers, leveraging C-suite presentation skills to influence new business outcomesWork with internal and external partners to identify, pursue, and close GEO & SEO opportunitiesOrganic GrowthIdentify and lead organic growth opportunities to pitch GEO and/or SEO services to existing Omnicom Media clients where these capabilities are not yet in scopeDevelop targeted outreach strategies and value propositions tailored to client verticals and business challengesLead account expansion discussions and pitches to drive revenue growth within existing client relationshipsCoordinate with agency teams to ensure successful service onboarding and delivery of expanded GEO/SEO capabilitiesGo-to-Market Strategy & Verticalized Solutions DevelopmentDevelop comprehensive GTM strategies for Omnicom Media’s GEO & SEO solutionsDevelop comprehensive GTM strategies for vertical-specific GEO and SEO solutions (e.g., GEO for Healthcare, Financial Services, Retail, etc.)Lead the design and launch of new service offerings, including positioning, packaging, pricing, and marketing strategiesConduct market research and competitive analysis to identify high-potential verticals and differentiation opportunitiesCreate playbooks and sales enablement resources for internal teams to support vertical GTM executionThought Leadership & POVsDevelop and publish thought leadership content, points-of-view (POVs), and industry insights on GEO, SEO, and AI-powered search trendsCreate internal POVs to align agency perspective and guide client and prospect conversationsContribute to speaking opportunities, industry events, webinars, and published articles to build awareness of our capabilities and establish Omnicom Media as an expert in AI SearchTeam Leadership & CollaborationBuild, mentor, and lead a GTM and growth team, enabling skill development and accountability for business development outcomesCollaborate closely with the Growth team, GEO & SEO leadership, and delivery teams to ensure alignment on new business strategy and client successCreate scalable processes and playbooks for new business development and account expansion activitiesQualifications10-15+ years of relevant experience in new business development, go-to-market strategy, or commercial leadership, with a track record of success across disciplines such as agency new business, SaaS GTM, advertising sales, management consulting, or related fieldsProven expertise in leading new business initiatives, account expansion, and/or new product launches that resulted in significant revenue growthStrong understanding of SEO, organic search, and emerging trends in AI-powered search (GEO); hands-on SEO or digital marketing experience is a plusExecutive presence with demonstrated experience influencing and presenting to C-suite and senior stakeholder audiencesExceptional presentation, storytelling, and persuasion skills; comfortable thriving in pitch rooms and high-stakes client conversationsProven ability to develop and articulate compelling POVs, positioning, and value propositions for complex solutionsStrategic thinker with the ability to design go-to-market strategies, identify market opportunities, and drive organizational prioritiesStrong communication, collaboration, and leadership skills; experience building and mentoring small, high-performing teamsAd hoc travel flexibility required across the US marketRecognized thought leadership or industry visibility in related fields is a plus#LI-NR1#OMD United States: $180,000.00-$200,000.00 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. You'll drive enterprise client acquisition and expansion opportunities through strategic partnerships with internal and external partners, develop go-to-market strategies for our products, solutions and vertical-specific offerings, and establish thought leadership that positions GEO as an essential capability for brands navigating AI-powered search.