Rockland Chrysler Dodge Jeep RamAutomotive Service Advisor/Writer Rockland Chrysler Dodge Jeep RamAutomotive Service Advisor/WriterNanuet, NYFull timeThey greet and consult customers on service needs, perform a thorough vehicle walk around inspection as part of the write-up, sell and up sell services by emphasizing value, keep customers updated on services, field all live service calls, and take ownership of the customers' experience by carrying out those additional assignments that allow the dealership to leave an impressionable experience with the customer. . We are committed to serving all our customers’ sales and after-sales needs with an extensive network of over 2,500 dealerships nationwide.
New York LifeFinancial Advisor (sales) **Licensing and Training Provided** New York LifeFinancial Advisor (sales) **Licensing and Training Provided**Melville, NY$80,000–$130,000 / yearFull timeBecoming a New York Life Financial Services Professional is an ideal opportunity for individuals who want to build a financial services business with significant income potential, help others achieve financial security, and maintain a flexible schedule. Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income products, and long term care insurance.
Weichert, RealtorsMortgage Advisor-CGS Weichert, RealtorsMortgage Advisor-CGSMorris Plains, NJThe MA-CGS is responsible for prospecting, pipeline and funnel metrics based on target goals established by the SVP of Sales, including but not limited to, contact %’s, mortgage pre-approvals, mortgage applications, closed loan % and closed loans. The MA-CGS is responsible for originating residential mortgage loans generated by the Company through Weichert Realtor’s Open Houses, QR Code Open House App, Weichert Lead Network and other Company Generated Leads (as defined by the Company).
BNYNewVice President, Financial Advisor BNYVice President, Financial AdvisorNew York, NY$60,000–$100,000Through a unique service model focused on five Active Wealth practices — Investing, Borrowing, Spending, Managing Taxes, Protecting Legacies — they help clients in the U.S. and abroad achieve stronger after-tax performance to help maintain their wealth over generations. The Financial Advisor assist clients with investable assets between $250,000 and $5,000,000 to reach their financial goals, strive to build long term relationships, and work clients over time as their needs change.
Ecolab Inc.NewBrand Standards, Guest Experience, & Food Safety Advisor Ecolab Inc.Brand Standards, Guest Experience, & Food Safety AdvisorBronx, NY$58,400–$87,600 / yearBuilding on a century of innovation, our 48,000 associates help deliver comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use, and improve operational efficiencies and sustainability for customers in the food, healthcare, life sciences, hospitality and industrial markets in more than 170 countries around the world. Adhere to HIPAA guidelines (where applicable) while completing operational visits within hotels, restaurants, convenience stores, the education sector, healthcare and senior living facilities by interacting with staff and residents .
Ecolab Inc.NewFood Quality & Restaurant Experience Advisor Ecolab Inc.Food Quality & Restaurant Experience AdvisorNew York City, NY$58,400–$87,600 / yearBuilding on a century of innovation, our 48,000 associates help deliver comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use, and improve operational efficiencies and sustainability for customers in the food, healthcare, life sciences, hospitality and industrial markets in more than 170 countries around the world. Adhere to HIPAA guidelines (where applicable) while completing operational visits within hotels, restaurants, convenience stores, the education sector, healthcare and senior living facilities by interacting with staff and residents .
Ecolab Inc.NewBrand Standards, Guest Experience & Food Safety Advisor Ecolab Inc.Brand Standards, Guest Experience & Food Safety AdvisorNew Rochelle, NY$58,400–$87,600 / yearBuilding on a century of innovation, our 48,000 associates help deliver comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use, and improve operational efficiencies and sustainability for customers in the food, healthcare, life sciences, hospitality and industrial markets in more than 170 countries around the world. Adhere to HIPAA guidelines (where applicable) while completing operational visits within hotels, restaurants, convenience stores, the education sector, healthcare and senior living facilities by interacting with staff and residents .
AtriumNewLuxury Client Advisor AtriumLuxury Client AdvisorNew York, NY$28–$36 / hourOur client is a prestigious luxury retail brand known for delivering exceptional client experiences, premium products, and world-class service. Required Experience/Skills for the Luxury Client Advisor: 2 - 5 years of experience in luxury retail, high-end fashion, hospitality, or a related client-facing environment.
RWJBarnabas HealthNewSystem Director, Physician Advisor Program RWJBarnabas HealthSystem Director, Physician Advisor ProgramLivingston, NJThis position will form a collaborative partnership with local and corporate administration, medical staff, case management, and other key stakeholders to advance a comprehensive Clinical Resource Management Program, encompassing utilization management, progression of care, social work services, and complex discharge planning. The System Physician Advisor Director serves as a key clinical leader who ensures efficient and appropriate use of healthcare resources while promoting quality patient outcomes, regulatory compliance, and fiscal responsibility across the system.
AxelonCompliance Advisor AxelonCompliance AdvisorNewark, NJ$45–$55 / hourBachelor's degree with 7-10 years' experience required; Manager open to less experience (5) with Master's degree, preferably in HR, people analytics or 10 years' experience for candidates with no degree. Serve as a subject matter expert and primary liaison for the administration and continuous improvement of the Company's Workplace Accommodations Program and Office of Accessibility Programs initiatives.
RWJBarnabas HealthNewRWJBarnabas Health is Seeking Part-Time Physician Advisors at Jersey City Medical Center RWJBarnabas HealthRWJBarnabas Health is Seeking Part-Time Physician Advisors at Jersey City Medical CenterJersey City, NJThe system includes eleven acute care hospitals – Clara Maass Medical Center in Belleville, Community Medical Center in Toms River, Jersey City Medical Center in Jersey City, Monmouth Medical Center in Long Branch, Monmouth Medical Center Southern Campus in Lakewood, Newark Beth Israel Medical Center in Newark, RWJUH- New Brunswick, RWJUH- Somerset in Somerville, RWJUH- Hamilton, RWJUH- Rahway and Cooperman Barnabas Medical Center in Livingston; three acute care children’s hospitals and a leading pediatric rehabilitation hospital (Children’s Specialized Hospital), a freestanding 100-bed behavioral health center, trauma centers, a satellite emergency department, ambulatory care centers, geriatric centers, the state’s largest behavioral health network, comprehensive home care and hospice programs, fitness and wellness centers, retail pharmacy services, a medical group, multi-site imaging centers and an accountable care organization. This partnership will provide a comprehensive clinical resource management program that includes utilization management, progression of care management, social work services, and complex discharge planning.
RWJBarnabas HealthNewRWJBarnabas Health is Seeking Part-Time Physician Advisors at Robert Wood Johnson University Hospital Rahway RWJBarnabas HealthRWJBarnabas Health is Seeking Part-Time Physician Advisors at Robert Wood Johnson University Hospital RahwayRahway, NJThe system includes eleven acute care hospitals – Clara Maass Medical Center in Belleville, Community Medical Center in Toms River, Jersey City Medical Center in Jersey City, Monmouth Medical Center in Long Branch, Monmouth Medical Center Southern Campus in Lakewood, Newark Beth Israel Medical Center in Newark, RWJUH- New Brunswick, RWJUH- Somerset in Somerville, RWJUH- Hamilton, RWJUH- Rahway and Cooperman Barnabas Medical Center in Livingston; three acute care children’s hospitals and a leading pediatric rehabilitation hospital (Children’s Specialized Hospital), a freestanding 100-bed behavioral health center, trauma centers, a satellite emergency department, ambulatory care centers, geriatric centers, the state’s largest behavioral health network, comprehensive home care and hospice programs, fitness and wellness centers, retail pharmacy services, a medical group, multi-site imaging centers and an accountable care organization. This partnership will provide a comprehensive clinical resource management program that includes utilization management, progression of care management, social work services, and complex discharge planning.
Erie HomeNewIn Home Sales Advisor Erie HomeIn Home Sales AdvisorMahwah, NJ$125,000–$250,000Ranked Top 10 on the Qualified Remodeler Top 500 list and recognized as one of the Fastest Growing Companies on the INC 5000 list, we’re expanding nationwide and looking for top sales talent to join us. Our exclusive, industry-leading roofing systems provide unmatched durability, energy efficiency, and curb appeal—giving homeowners a solution they can’t find anywhere else.
Decozen Chrysler Jeep DodgeAutomotive Technician Decozen Chrysler Jeep DodgeAutomotive TechnicianVerona, NJFull timeDiagnose and repair vehicle automotive systems including engine, transmission, electrical, steering, suspension, braking, air conditioning, etc. to specification. Decozen Chrysler Jeep Dodge is looking for Auto Mechanics | Automotive Technicians to join our industry leading Service Team.
Rockland Chrysler Dodge Jeep RamAutomotive Technician - Level 3 Rockland Chrysler Dodge Jeep RamAutomotive Technician - Level 3Nanuet, NYFull timeRockland CDJR is looking for Experienced Level 3 Automotive Technicians to join our team. Earning potential for an Automotive Technician can range upwards of $100,000 + per year!
Hendrick Automotive GroupAuto Body Estimator / Collision Technician - SIGN-ON+ RELO Assistance to Tallahassee, FL Hendrick Automotive GroupAuto Body Estimator / Collision Technician - SIGN-ON+ RELO Assistance to Tallahassee, FLNew York, NY$75,625–$150,000 / yearhttps://www.hendrickcars.com/hendrick-collision.htmThis job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee. Collision Center (Part of Hendrick Automotive Group) is expanding its Tallahassee Collision Center and hiring experienced technicians and estimators.
DARCARS Automotive GroupNewAutomotive Service Advisor / Writer DARCARS Automotive GroupAutomotive Service Advisor / WriterEnglewood, NJFull timeAs the Automotive Service Advisor / Writeryou are responsible for presenting, consulting and selling automotive warranty products and repair services to the customer in a professional manner while adhering to the manufacturer’s published maintenance schedule and requirements and company policy. Advise customers on the care and the value of maintaining their vehicles in accordance with manufacturers’ specifications.
Rallye Motor CompanyAutomotive Service Advisor - BMW Rallye Motor CompanyAutomotive Service Advisor - BMWWestbury, NY$80,000–$150,000Establish working agreement with the customer by determining and verifying customer's service needs and recording them along with current vehicle and customer information on the repair order (phone numbers such as home, office, fax, pager & cellular phone.) Responsibilities for this position include: Establish ongoing consulting relationships with customers by being available during business hours to answer questions, explain additional repairs needed, and make arrangements for subsequent service reservations.
Jiffy LubeAutomotive Service Advisor-Writer Jiffy LubeAutomotive Service Advisor-WriterFanwood, NJ$19–$20Must be able to operate equipment such as overhead and floor mounted oil and grease guns, transmission machine, air conditioner service machine, radiator service machine, hand tools and basic shop equipment. In the early days, Jiffy Lube provided oil & fluid maintenance and [now] almost every common major and minor repair service - from brakes to tires to suspensions to engine-diagnostics and more.
Jiffy LubeAutomotive Service Advisor Writer Jiffy LubeAutomotive Service Advisor WriterSayreville, NJ$19–$19Must be able to operate equipment such as overhead and floor mounted oil and grease guns, transmission machine, air conditioner service machine, radiator service machine, hand tools and basic shop equipment. In the early days, Jiffy Lube provided oil & fluid maintenance and [now] almost every common major and minor repair service - from brakes to tires to suspensions to engine-diagnostics and more.
Jiffy LubeAutomotive Service Advisor - Writer Jiffy LubeAutomotive Service Advisor - WriterFranklin Township, NJ$19–$20Must be able to operate equipment such as overhead and floor mounted oil and grease guns, transmission machine, air conditioner service machine, radiator service machine, hand tools and basic shop equipment. In the early days, Jiffy Lube provided oil & fluid maintenance and [now] almost every common major and minor repair service - from brakes to tires to suspensions to engine-diagnostics and more.
Rallye Motor CompanyAutomotive Service Advisor - Lexus Rallye Motor CompanyAutomotive Service Advisor - LexusGlen Cove, NY$65,000–$100,000Establish ongoing consulting relationships with customers by being available during business hours to answer questions, explain additional repairs needed, and make arrangements for subsequent service reservations. The ideal candidate is looking for a long-term position with an outstanding team, who is able to influence the volume of the service business and plays a key role in ensuring a seamless and personalized automotive experience.
Empire Automotive GroupAutomotive Service Advisor Hyundai Empire Automotive GroupAutomotive Service Advisor HyundaiNew Rochelle, NY$65,000–$125,000 / yearEmpire has numerous operations throughout Nassau, Suffolk, Queens, Brooklyn, Westchester and New Jersey, featuring 18 different franchise brands, both import and domestic. We are the third-fastest growing privately owned automotive group in the U.S. At the Empire Automotive Group, we are passionate about shaping the future of mobility.
Rallye Motor CompanyAutomotive Service Advisor - Acura - Up to 5K Sign On Bonus Rallye Motor CompanyAutomotive Service Advisor - Acura - Up to 5K Sign On BonusRoslyn, NY$65,000–$120,000Responsibilities for this position include, but are not limited to: Establish ongoing consulting relationships with customers by being available during business hours to answer questions, explain additional repairs needed, and make arrangements for subsequent service reservations. The ideal candidate is looking for a long-term position with an outstanding team, who is able to influence the volume of the service business and plays a key role in ensuring a seamless and personalized automotive experience.
Howard Pontiac-Gmc IncAutomotive Service Advisor - Rockville Centre GMC Howard Pontiac-Gmc IncAutomotive Service Advisor - Rockville Centre GMCrockville centre, NY$60,000–$80,000 / yearCheck on progress of services to vehicles throughout the day and contact customer to communicate and receive approval regarding any changes in the cost-estimate, promised time of delivery or recommended services. Group 1 Automotive, a Fortune 250 company, is a leading operator of automotive dealerships and collision centers across the United States and United Kingdom.
Empire Automotive GroupAutomotive Service Advisor Nissan Empire Automotive GroupAutomotive Service Advisor NissanBrooklyn, NY$80,000–$125,000 / yearYour mechanical knowledge and industry expertise empower you to build trust, communicate with confidence, and deliver the high‑quality service experience our customers rely on. As the key link between our customers and service technicians, you’ll provide expert guidance on vehicle maintenance and repairs, ensuring every interaction is smooth, transparent, and efficient.
Raceway Jeep FreeholdAutomotive Service Advisor / Assistant Manager Raceway Jeep FreeholdAutomotive Service Advisor / Assistant ManagerFreehold, NJRaceway Jeep, a top dealership in the tri-state area, is looking for a skilled and customer-oriented Service Advisor to join our team. Prepare detailed service orders and cost estimates, explaining recommended services and associated costs to customers.
Motorwerks incAutomotive Service Advisor Motorwerks incAutomotive Service AdvisorMamaroneck, NYYou’ll have the opportunity to build trust, drive results, and grow within a locally owned business that values professionalism, accountability, teamwork, and doing things the right way. We’re looking for a Service Advisor who understands how to balance customer care, clear communication, and sales.
Jiffy LubeAutomotive Service Advisor Jiffy LubeAutomotive Service AdvisorBelleville, NJ$19–$20Must be able to operate equipment such as overhead and floor mounted oil and grease guns, transmission machine, air conditioner service machine, radiator service machine, hand tools and basic shop equipment. In the early days, Jiffy Lube provided oil & fluid maintenance and [now] almost every common major and minor repair service - from brakes to tires to suspensions to engine-diagnostics and more.
Midas HUDSON 6107Automotive Service Advisor Midas HUDSON 6107Automotive Service AdvisorMonsey, NYAs a Midas assistant automotive service manager, you will manage and direct all automotive and general service technicians in the operation of the shop, including: Deliver exceptional customer service while listening and consulting customers. We are looking for automotive service managers to manage and direct all service department activities of a retail store engaged in selling tires and related automotive parts and mechanical services.
Milea Auto GroupNewAUTOMOTIVE SERVICE ADVISOR Milea Auto GroupAUTOMOTIVE SERVICE ADVISORNew York, NY$75,000–$125,000 / yearThe Service Advisor will be responsible for providing exceptional customer service and assisting customers with all of their automotive maintenance and repair needs. Milea Auto Group is a leading automotive dealership in Bronx, NY, specializing in sales, service, and maintenance.
Meineke - 2721Service Advisor Meineke - 2721Service AdvisorRoselle, NJThe ideal candidate will have excellent communication and customer relationship skills, strong service writer capabilities, and previous management experience. You will be responsible for a variety of tasks, including overseeing service advisors, addressing customer inquiries, and managing required documentation.
Empire Automotive GroupAutomotive Service Advisor Toyota Empire Automotive GroupAutomotive Service Advisor ToyotaGreen Brook Township, NJ$70,000–$130,000 / yearOur beautiful new facility includes a service drive-through with state-of-art equipment, a new efficient shop that increases productivity and a spacious up-to-date customer waiting room including a full beverage and snack bar. Empire has numerous operations throughout Nassau, Suffolk, Queens, Brooklyn, Westchester and New Jersey, featuring 18 different franchise brands, both import and domestic.
The Lia GroupLia Toyota Rockland - Automotive Service Advisor The Lia GroupLia Toyota Rockland - Automotive Service AdvisorBlauvelt, NY$65,000–$175,000 / yearABOUT US: Founded in 1979, Lia Group Companies consist of Lia Auto Group, Vent Fitness, BurgerFi and various commercial properties including Hamilton Square shopping center in Guilderland. COMMUNITY: We are heavily involved in supporting the communities we live in and work in and look for people to join us in volunteerism and fundraising efforts for many local charities and non-profit organizations.
Activate TalentNewVirtual Service Advisor (Mechanical) Activate TalentVirtual Service Advisor (Mechanical)New York, NY$60–$75 / hourKey ResponsibilitiesAnswer incoming calls, texts, and schedule service appointmentsBuild and present repair estimates to customersLook up parts and labor to ensure accurate pricingSecure approvals and follow up on declined servicesProvide daily updates on repair statusClose tickets and assist with payment processingKPIs / Success Metrics60–75%+ approval rateStrong Average Repair Order (ARO) performanceUnder 5-minute response timeConsistent and timely follow-upsProven experience as an Automotive Service Advisor or similar role in a mechanical repair environmentStrong knowledge of automotive systems, parts, and labor estimationExperience creating and presenting repair estimates with a focus on upselling and customer educationFamiliarity with shop management and estimating tools (e.g., CCC, Mitchell, Shop-Ware, or similar)Excellent verbal and written communication skills for handling calls, texts, and customer updatesAbility to manage multiple tickets/jobs simultaneously in a fast-paced environmentStrong attention to detail and accuracy in parts lookup and pricingCustomer‑first mindset with proven ability to build trust and drive approvalsComfortable working remotely and using digital platforms (CRM, SMS tools, scheduling systems)Self‑motivated, organized, and results‑driven with a focus on hitting KPIs (approval rate, ARO, response time)#J-18808-Ljbffr. Virtual Service Advisor (Mechanical)Job Type: Remote, Full-Time (EDT/EST)Role SummaryYou will handle customer communication, build repair estimates, secure approvals, and manage workflow for mechanical service in a remote setup.
PromotiveEntry-Level Service Advisor | Up to $26/HR - 2153 PromotiveEntry-Level Service Advisor | Up to $26/HR - 2153Wyckoff, NJ$16–$26 / hourIf you enjoy working with people, thrive in a fast-paced environment, and want to build a long-term career in automotive service, this is your opportunity to join a respected independent shop with a strong reputation, steady workflow, and an owner who believes in training and developing good people. If you’re looking for a stable automotive career with a shop that values people, trains the right candidates, and stays consistently busy, call in and complete your initial screening with Paige.
Pep BoysNewLead Customer Service Advisor Pep BoysLead Customer Service AdvisorJamaica, NY$16.50–$21.60 / hourIn addition to performing all Customer Service Advisor responsibilities at an advanced level, the CSL assumes key holder responsibilities, including opening and closing the store based on scheduled hours and acting as the primary on-site leader when management is not present. Perform all Customer Service Advisor duties at an advanced level, serving as a role model in delivering exceptional customer experiences, building trust, and resolving complex or escalated customer concerns.
OPEN ROAD AUTO GROUPService Advisor OPEN ROAD AUTO GROUPService AdvisorEast Brunswick, NJFull timeWe understand and acknowledge the importance of our customers and in doing so; we strive to develop a highly motivated, world-class, workforce that is committed to satisfying their needs. With over 50 years of automotive experience, our mission is to remain one of the premier automobile retailers in the country, providing the best opportunities for our team members, customers and communities.
Complete Auto Repair Service IncOffice Assistant/Service Advisor Complete Auto Repair Service IncOffice Assistant/Service AdvisorSleepy Hollow, NYAreas of Responsibility: The Office Assistant/Service Advisor is responsible for assisting or performing in the absence of the business owner all the daily productivity in the business. The Office Assistant/Service Advisor must also have the ability to assist in the managing and control of the technical productivity as well as be productive themselves per responsibilities listed below.
Fidelity Dealer ServicesService Advisor - Automotive Dealership Fidelity Dealer ServicesService Advisor - Automotive DealershipWayne, NJGreg started in the automotive industry in 1975 and after 30+ years in dealerships as F&I, decided that it was time to make a larger impact with Dealers nationwide. The goal was to gather a team of highly trained, extremely motivated account managers, who all share the same passion and knowledge of the Automotive Industry.
Atlantic Auto GroupService Advisor Atlantic Auto GroupService AdvisorHempstead, NY$57,000–$150,000 / yearAtlantic is renowned for offering new opportunities to people with some automotive experience, ambitious workers with skills from other businesses, veterans who have served their country, both men and women, and/or to people of all backgrounds, ages, races, and nationalities. The Sales Service Advisor role is ideal for someone who enjoys working with people, understands automotive service, and thrives in a fast-paced, results-driven environment.
Bay Ridge HondaExperienced Mazda Service Advisor Bay Ridge HondaExperienced Mazda Service AdvisorBrooklyn, New York$65,000–$100,000Bay Ridge Mazda is seeking an experienced, customer-focused Service Advisor to join our fast-paced service team in Brooklyn. This is a full-time opportunity for someone who thrives in a busy service drive, enjoys helping customers, and takes pride in delivering a smooth and professional service experience.
RivianNewService Advisor - Blauvelt, NY (for future consideration) RivianService Advisor - Blauvelt, NY (for future consideration)Blauvelt, New York$29.21–$33.43 / hour
RivianService Advisor - Woodbridge, NJ RivianService Advisor - Woodbridge, NJWoodbridge Township, New Jersey$26.87–$30.75 / hour
RivianService Advisor - Morris Plains, NJ RivianService Advisor - Morris Plains, NJMorris Plains, New Jersey$26.87–$30.75 / hour
Tesla, Inc.Service Advisor Tesla, Inc.Service AdvisorSpringfield, NJThe ideal candidate will excel in delivering exceptional customer service and demonstrate an aptitude for developing technical expertise in servicing vehicles. Members of our service team must be passionate about supporting cutting-edge EV technology and accelerating the world's transition to sustainable energy.
Bay Ridge HondaHonda Service Advisor Bay Ridge HondaHonda Service AdvisorBrooklyn, New York$50,000–$125,000This is a full-time opportunity for someone who thrives on delivering great customer experiences, communicates clearly, and works well in a structured, team-oriented environment. We are looking for a professional who understands the service drive, values organization, and is ready to help customers feel informed and supported throughout the service process.
Maplecrest Ford LincolnService Advisor Maplecrest Ford LincolnService AdvisorVauxhall, NJFull timeWe take our role of being a trusted adviser seriously and are happy to address our customers automotive needs, whether looking to buy a new Ford or Lincoln Truck or SUV or get certified Ford and Lincoln service. This position requires a high-level of fast paced customer and employee interaction, so the ideal candidate must possess the ability to provide a strong level of customer service.
Nielsen Automotive GroupService Advisor Nielsen Automotive GroupService AdvisorMorristown, NJFull timeAdvise customers on the care of their cars and the value of maintaining their vehicles in accordance with manufacturers’ specifications. Inspect all vehicles for body work, notify the customer that the work is needed, and provide an estimate for body shop work.
Stellantis NVParts and Service Technical Advisor - Hudson Valley, NY and Western CT Stellantis NVParts and Service Technical Advisor - Hudson Valley, NY and Western CTCTThe Mopar Parts and Service Technical Advisor acts as a direct liaison between Stellantis and a concentration of Chrysler, Jeep, Dodge, Ram, Alfa Romeo, and FIAT dealerships within one of our regional business centers. They will assist with resolutions on current unresolved issues in support of dealers efforts to maximize their competitiveness in the marketplace while improving customer retention and loyalty.