Cross-Functional Collaboration: Partner closely with Brand, Integrated Marketing, Influencer Marketing, Content, Creative, PR, Product, CRM, Performance Marketing, and Compliance teams to align on campaigns and creative direction, integrate social across broader marketing initiatives, and ensure work supports business objectives and regulatory requirements; leverage social and performance insights to continuously optimize content and inform the evolution of cross-channel campaigns. With a strong focus on expanding Hard Rock Bet's online reach and engagement, this role builds scalable programs that contribute to acquisition, retention, and revenue generation, mitigates reputational risk, and delivers a best-in-class social presence whose business impact is unmistakable.