Manage and optimize campaign activation workflow and communication protocol between planning, operations, creative, analytics and managed service teams Communicate key learnings to appropriate agency stakeholders to ensure alignment and efficiency of campaign deployment What You Bring: Bachelor's Degree in Advertising, Marketing, Communication, Computer Science or related field 4-6 years of paid media experience, with a minimum of 3 years of experience with paid social advertising and client management Proficiency in Meta, Twitter, Pinterest, TikTok, Snapchat, YouTube, Reddit, LinkedIn and Twitch including each platform's core features and each network's advertising capabilities Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting Able to multi-task to effectively manage multiple projects and campaigns at once Experience handling large media budgets and developing insights based on campaign results Proficiency in tools including Sprinklr, Google Campaign Manager; experience in Box, Google Docs, Prisma, etc. Delegate and follow up on projects with team as well as other agency departments to ensure timely completion Act as the first touch contact to the media planning, operations, and analytics teams Contribute to development ongoing paid social media activation plans based on Lexus RFPs Place social media advertising campaigns across various platforms based on agreed upon campaign strategy Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, suppression lists, lookalike audiences and more Optimize campaign buys to ensure budgets are spent as effectively as possible each month Work closely with all platform partners to ensure plans constantly push the envelope and include the latest and greatest ad tech and formats available for automotive.