NewSocial Media & Community Manager Bedrosians Tile & StoneSocial Media & Community ManagerTustin, CA$35–$45 / hourWith over 77+ years of excellence, Bedrosians Tile & Stone is a family-owned industry leader importing and distributing premium tile, natural stone, porcelain, mineral surfaces, slabs, and engineered surfaces. Drive qualified homeowners into the showroom by engaging local community groups (Nextdoor, Yelp, Google, Meta, and Facebook neighborhood groups) and running hyper-targeted local digital strategies.
Public Relations Coordinator – Media Relations, Litigation Reed Smith USPublic Relations Coordinator – Media Relations, LitigationLos Angeles, California$42.78–$50Full timeSkills: Superior project management and communication skills, established media contacts, the ability to operate effectively in a high-pressure, client-service environment, and familiarity with social media platforms and PR-related technologies. Partner closely with Business Development, Industry Groups, Practice Groups, and Brand/Editorial Content teams to identify and promote newsworthy client work, industry trends, and firm achievements across the firm's litigation platform.
Social Campaign Manager III Pinnacle Technical ResourcesSocial Campaign Manager IIICulver City,, California$55–$65 / hourContractorThe specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. The Social Campaign Manager III will be responsible for developing, executing, and managing social media campaigns to drive engagement, brand awareness, and customer acquisition.
NewManager, Digital Channel Ops and Insights Visa Technology and Operations LLCManager, Digital Channel Ops and InsightsLos Angeles, CA$116,300–$186,000 / yearVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. The Social Channel Ops and Insights Manager will play a critical role in executing and optimizing Visa’s social media and web presence across owned and priority platforms.
Program Manager Best Buddies InternationalProgram ManagerIrvine, CA$0–$43,000 / yearThis includes hosting virtual and in-person trainings, and engagement activities, communicating Best Buddies deadlines and expectations using online platforms, and ensuring participation from chapter advisors and student leaders in the Annual Leadership Conference. Best Buddies International is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, inclusive living, and family support for individuals with intellectual and developmental disabilities (IDD).
Director, Content Marketing Unity SoftwareDirector, Content MarketingLos Angeles, CAWhile specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program. • Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation.
Tax Specialist I-Audit Hinderliter de Llamas & AssociatesTax Specialist I-AuditBrea, CA$24–$28 / hourThe HdL Companies help cities, counties and special districts maximize revenues through research and discovery efforts, financial and economic analysis, and provision of software that supports local government operations in a variety of important ways. Review California Department of Tax and Fee Administration (CDTFA) registration data under the guidance of senior team members to confirm that it accurately reflects where companies are operating and/or engaging in taxable sales activity.
NewMedical Device Sales - Paid Internship Medical Sales CollegeMedical Device Sales - Paid InternshipCastaic, CAProactively research and identify new opportunities via outbound efforts utilizing university relationships, word of mouth, LinkedIn, social media platforms, networking, direct referrals, etc. Shall not misrepresent the nature of the school, facility, programs, expected outcome of training, employment, salary expectations, etc. in any way, either directly or indirectly, implied or omitted.
Deputy Director, Jobs Operations (CA) Best Buddies InternationalDeputy Director, Jobs Operations (CA)Long Beach, CA$60,000–$61,000 / yearBest Buddies International is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, inclusive living, and family support for individuals with intellectual and developmental disabilities (IDD). This role serves as the primary point of contact for contractors and government agencies, ensures accurate billing and invoicing for all eligible services, and supports employment staff as needed.
Marketing Assistant JobotMarketing AssistantSanta Monica, CA$65,000–$75,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. With 1+ years of relevant experience, you will play a crucial role in maintaining and enhancing our online presence, engaging with our audience, and promoting our brand.
Senior Account Executive JobotSenior Account ExecutiveSanta Ana, CA$90,000–$120,000 / yearThrough a large retail network and an industry-leading retail media platform, the company partners with consumer packaged goods (CPG) brands to drive measurable sales growth through digital advertising, data insights, and omnichannel marketing solutions. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
NewRegional Environmental Manager Lennar CorporationRegional Environmental ManagerIrvine, CA$77,975–$113,888 / yearLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Interact and build working relationships with regulatory agencies including local authorities, municipalities, state and federal environmental protection agencies, local air quality management districts, and, where needed, state and regional water quality control boards.
Account Manager (Client Success) LaterAccount Manager (Client Success)Los Angeles, CARemote$130,000–$180,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. This is a revenue-critical role responsible for driving net revenue retention through renewals, upsells, and cross-sell—while ensuring customers consistently realize meaningful value from Later’s products and services.
NewSenior Brand Manager- Paul Mitchell John Paul Mitchell SystemsSenior Brand Manager- Paul MitchellSanta Monica, CA$120,000–$135,000 / yearWe’ve been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell, MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Tools, Neuro, The Demi, Paul Mitchell the Color, Blonde, and Color XG. The Senior Brand Manager will partner closely with Creative, Digital, Social, Education, Sales, Product Development, and Operations teams to bring innovative marketing programs to life while ensuring brand consistency across all consumer and professional touchpoints.
Account Manager - Creator Affiliate - Remote LaterAccount Manager - Creator Affiliate - RemoteLos Angeles, CARemote$105,000–$115,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Cinematographer JobotCinematographerSanta Monica, CA$75,000–$95,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. In this role, you will be responsible for producing high-quality cinematic footage for various projects including client meetings, office events, podcasts, LinkedIn content, and commercials.
NewSocial Media Coordinator (85782) Inter-Con Security Systems IncSocial Media Coordinator (85782)Los Angeles, CAInter-Con Security is seeking a creative, organized, and results-driven Social Media Coordinator to manage the social media presence for both Inter-Con Security, a leading global security provider, and Peacemaker National Training Center (PNTC), our premier firearms training facility. The Social Media Coordinator will be responsible for planning, creating, scheduling, and publishing engaging content across multiple social media platforms while growing brand awareness, increasing engagement, and supporting business development, recruiting, and training initiatives.
Fall 2026 PR and Social Media Internship J/PRFall 2026 PR and Social Media InternshipLos Angeles, CaliforniaStudents will dig into the basics and beginnings of successful Public Relations and Social Media campaigns, getting exposure to PR and social media strategy, research, media engagement, influencer relations, client brainstorming, community management, creative writing, and learning to collaborate & network with professionals. This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few).
Social Media Specialist King's Seafood CompanySocial Media SpecialistCosta Mesa, CA$28–$33 / hourGenerate, edit, publish and share daily content (original text, images, video) that deepens brand affinity, acquires and engages Guests and strengthens our brands’ presence in key markets. Balance social media marketing activities with ad hoc support of restaurant marketing needs, including merchandise, digital marketing support and marketing materials orders support, as needed.
Fall 2026 PR and Social Media Internship J Public RelationsFall 2026 PR and Social Media InternshipCAStudents will dig into the basics and beginnings of successful Public Relations and Social Media campaigns, getting exposure to PR and social media strategy, research, media engagement, influencer relations, client brainstorming, community management, creative writing, and learning to collaborate & network with professionals. This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain's Best Places to Work (to name a few).
Social Media Marketing Lead 33 USA Inc.Social Media Marketing LeadLos Angeles, CA$75,000–$115,000This includes strategy development for multiple entertainment productions concurrently, posting on official websites and social media on behalf of the production, analysis/reporting, campaign planning and production, and advertising operation. The Social Media Lead is a client-facing role responsible for overseeing the development and execution of social media marketing campaigns for entertainment productions.
NewMarketing Specialist, Social Media & Influencer - TEMP/CONTRACTOR TorridMarketing Specialist, Social Media & Influencer - TEMP/CONTRACTORCity of Industry, CA$34–$36 / hourTemporaryMust be in a commutable distance to City of Industry, CA Start date: ASAP Pay Rate: $34-$36/hour Please note: This will be a W-2 In-house contract role As the Marketing Specialist, Social Media & Influencer, you will help shape and amplify the brand's personality across social media, building a distinct and engaging presence that drives brand affinity and supports business goals. If the links below do not work, please copy and paste the following URLs in a new browser window: E-Verify Poster: https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf
PR & Social Media Specialist ASUSTeK Computer IncPR & Social Media SpecialistCA$70,304–$90,000 / yearThe ideal candidate will have a strong understanding of social media practices and the ability to create engaging content and interact with audiences on various social media platforms. Required Qualifications: Years of Education: Bachelor's degree (preferred in English, Journalism, Communications, Marketing, or related writing-intensive fields).
NewSocial Media & Growth Marketing Intern SourceReadySocial Media & Growth Marketing InternLos Angeles, CABasic to intermediate video editing skills (e.g., using Premiere Pro, CapCut, Final Cut, or DaVinci Resolve).Strong ability to create engaging video content optimized for different platforms. We are looking for a Social Media & Growth Marketing Intern to help expand our online presence, engage with niche communities, and develop strategies for organic growth across platforms like Instagram, Reddit, LinkedIn and Twitter.
Manager, Social Media Living Spaces Furniture LLCManager, Social MediaLa Mirada, CA$77,850–$103,800 / yearPay will be determined by several factors, including, but not limited to: applicant's education, relevant work experience, knowledge, applicable and relevant skills and abilities, market demand, Company budget, as well as internal equity and alignment with geographic market data. Execute day-to-day social media initiatives, including posting diverse content and developing strategies to improve user engagement, increase follower count and drive action across all major channels - Facebook, Instagram, TikTok, Pinterest, X, etc.
Social Media Marketing Intern Cider Holding LtdSocial Media Marketing InternLos Angeles, CARole Overview Were looking for a Social Media Marketing Intern who understands internet culture and has hands-on experience managing social media accounts. This role will support day-to-day content execution, community engagement, and campaign coordination across platforms like TikTok, Instagram, and others.
NewTeam Chevy, Social Media Specialist General Motors CoTeam Chevy, Social Media SpecialistCA$80,000–$109,000 / yearThe General Motors Global Social Marketing team is seeking a motivated, detail-oriented Social Media Specialist to support the social media and brand engagement efforts for Team Chevy and Chevrolet's motorsports programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
Social Media Coordinator AieredSocial Media CoordinatorLos Angeles, CaliforniaThe ideal candidate is passionate about digital marketing, stays current with social media trends, and enjoys creating engaging content that helps brands connect with their audiences. Aiered is seeking a creative and organized Social Media Coordinator to support the planning, creation, and execution of social media content across multiple platforms.
Social Media Coordinator In-N-Out Burgers IncSocial Media CoordinatorIrvine, CA$31.70–$35 / hourAfter maintaining two Southern California office locations for many years, the company will permanently close its Irvine office in 2029 and once again headquarter the company's western territory solely in Baldwin Park, California, where the company was founded in 1948. Monitor social media activity, engage with followers, and address comments or inquiries to maintain the brand's reputation, including supporting Customer Service during critical or high-priority moments.
Marketing Specialist, Social Media & Influencer - TEMP/CONTRACTOR Torrid LLCMarketing Specialist, Social Media & Influencer - TEMP/CONTRACTORCA$34–$36 / hourIf the links below do not work, please copy and paste the following URLs in a new browser window: E-Verify Poster: https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster_ES.pdf . As the Marketing Specialist, Social Media & Influencer, you will help shape and amplify the brand's personality across social media, building a distinct and engaging presence that drives brand affinity and supports business goals.
NewSocial Media Director Animal Defenders InternationalSocial Media DirectorLos Angeles, CAAssist the founders (President, Vice President) with building a new dedicated social media unit for ADI worldwide activities (offices linking US, Latin America, UK, Europe and ADI Wildlife Sanctuary, South Africa). Committed animal rights advocate, you understand the importance of consistent and coherent public messaging; you can demonstrate a grasp of ADI campaigns, general animal rights, wildlife and environmental protection issues.
NewVP of Social Media & Influencer Marketing PRTNR RecruitingVP of Social Media & Influencer MarketingLos Angeles, CAThis role demands development and execution of global strategies for social media and influencer marketing, emphasizing creative storytelling and impactful content creation across platforms. Seeking a VP to lead our clients global Social Media & Influencer Marketing division, driving strategic innovation for brand enhancement, audience engagement, and revenue growth.
Social Media Intern Toho InternationalSocial Media InternLos Angeles, CaliforniaAs a Social Media Intern, you will assist the Social Media Marketer in developing and executing social media campaigns, while also getting to know the Godzilla and TOHO animation brands. This internship provides hands-on experience in multiple aspects of working in social media such as content creation, social media reporting, and influencer relations.
NewSocial Media Coordinator - Panavision Woodland Hills Panavision IncSocial Media Coordinator - Panavision Woodland HillsWoodland Hills, CARemote$20–$25 / hourThis position relieves day-to-day scheduling, drafting, and systems workload from the Social Media & Content Manager, while extending into broader marketing support functions including film festival administration, studio and client outreach coordination, and brand marketing operations. Key Responsibilities: Social Media Coordination: Draft, schedule social media posts across platforms including asset coordination and tagging in Sprout Social; submit drafts for Social Media & Content Manager approval.
Social Media Lead Mens BootBarn.comSocial Media Lead MensIrvine, CAThe ideal candidate will understand social media platforms, marketing strategy, manage multiple deadlines, possess excellent written and verbal communication skills and will support and collaborate with key Marketing leaders and team members. Lead the social media efforts across all platforms supporting new product launches, seasonal campaigns, brand partnerships, and more for Boot Barn and Exclusive Brands men's content.
Social Media Lead Womens BootBarn.comSocial Media Lead WomensIrvine, CAThe ideal candidate will understand social media platforms, marketing strategy, manage multiple deadlines, possess excellent written and verbal communication skills and will support and collaborate with key Marketing leaders and team members. Lead the social media efforts across all platforms supporting new product launches, seasonal campaigns, brand partnerships, and more for Boot Barn and Exclusive Brands women's content.
Sr. Social Media & Content Specialist, Beauty Category Transocean Resources Management IncSr. Social Media & Content Specialist, Beauty CategoryBrea, CA$71,000–$82,000 / yearThis role will be responsible for creating engaging content, managing social media channels, and editing and repurposing existing video content for paid advertising campaigns. 500 List," we are committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS and Android apps.
VP, Social Media PragerUVP, Social MediaLos Angeles, CA$170,000–$200,000 / yearFrom time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Own and drive the company's overall social media strategy across all platforms including YouTube, Instagram, Facebook, X (Twitter), LinkedIn, Spotify, TikTok, Rumble, and other emerging channels.
[Mid Level] Marketing Manager - Social Media Digital Brand Strategy (17517-1) JND[Mid Level] Marketing Manager - Social Media Digital Brand Strategy (17517-1)Los Angeles, CA$64–$68Samsung #Marketing #DigitalMarketing #SocialMedia #ContentStrategy #SEO #MidLevel #BrandStrategy #EmailMarketing #EntertainmentIndustry. * Manage and optimize multiple social profiles, actively engaging fans and growing vibrant online communities for maximum brand exposure and recall.
Director, Social Media Collectors Holdings, Inc.Director, Social MediaCA$139,000–$225,000 / yearElevate Social Storytelling & Content Strategy: Partner closely with Creative and Content teams to shape compelling, culturally relevant, and audience-first storytelling across campaigns, reactive content, trend participation, and community engagement while driving innovation across formats including short-form video, creator collaborations, live content, and interactive experiences. Drive Platform Expansion & Emerging Channel Strategy: Lead expansion into emerging and high-growth platforms including Reddit, Discord, TikTok, and future channels, developing platform-native strategies tailored to audience behaviors, engagement patterns, and community expectations while continuously identifying opportunities for experimentation and innovation.
Curriculum Development and Social Media Specialist CbCurriculum Development and Social Media SpecialistSouth El Monte, CaliforniaInspired by the groundbreaking work of Joyce Epstein, a renowned expert in family engagement, PEBSAF's comprehensive virtual parent workshops provide a wealth of resources and guidance on a wide range of topics, from effective communication strategies to homework support and navigating the school curriculum. Recognizing the profound impact of parental involvement in a child's educational journey, PEBSAF has made it its mission to bridge the gap between home and school, empowering parents with the knowledge and skills they need to actively support their children's learning.
NewSocial Media Coordinator Hot Topic IncSocial Media CoordinatorCA$20–$25 / hourAs the Social Media Coordinator at Hot Topic, you'll be asked to binge-watch the latest anime, catch the newest superhero movie, discover your next favorite band, and then help bring those moments to life across our social channels. The Social Media Coordinator provides administrative support and coordination to the Social Media team, assisting with the day-to-day execution of social media campaigns across content, community, and influencer marketing.
NewSocial Media Associate University of Southern CaliforniaSocial Media AssociateLos Angeles, CA$30–$35.15 / hourWhen extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations. Best in class experience (1+ years) in digital marketing or social media with proven proficiency managing campaigns and initiatives for a college/university or other high-profile organization or principal in the non-profit, government, or public-traded company spaces.
Social Media Coordinator BootBarn.comSocial Media CoordinatorIrvine, CAThe Social Media Coordinator is responsible for working closely with the Social Media and Marketing teams to provide administrative support for Boot Barn and exclusive brands. At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners."
Director, Social Media & Digital Influence Bentley Systems IncDirector, Social Media & Digital InfluenceCARemoteYoull operate at the intersection of executive storytelling, employee advocacy, creator partnerships, community building, video-first content, and AI-powered production, while partnering closely with Brand, Product Marketing, Communications, and Events teams to amplify Bentleys voice where it matters most. As Director of Social Media and Digital Influence, youll have the rare opportunity to build a modern, global social function from the ground up, shaping the strategy, team, processes, and measurement framework that turn Bentleys social presence into a strategic growth driver.
Social media content creator KitschSocial media content creatorLos Angeles, CaliforniaWe are committed to working in an environment that supports, inspires, and respects all individuals and recruits on merit-based processes regardless of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristics. Established in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door-to-door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
Director of Digital Strategy - Social Media Identified Talent SolutionsDirector of Digital Strategy - Social MediaLos Angeles, Arizona$130,000–$160,000 / yearLead Bold Campaigns: Spearhead the creative vision and strategic execution for social media campaigns that span digital, print, and video channels, with a strong focus on platforms like Instagram, TikTok, Facebook, LinkedIn, and more. As a Director of Digital Strategy - Social Media, you’ll have the chance to shape and lead 360° Paid Social Media campaigns for global brands, making a tangible impact across a diverse client portfolio.
*** Social Media Manager *** PRTNR Recruiting*** Social Media Manager ***Los Angeles, CaliforniaA fast-growing fashion and lifestyle brand is seeking a creative and organized Social Media Manager to lead social content, community engagement, and influencer partnerships with a strong focus on the weddings category. This role is responsible for developing engaging content across Instagram, TikTok, Pinterest, Facebook, and other social platforms while helping drive brand awareness, customer engagement, and sales.
Social Media & Content Manager Acceleration Community of CompaniesSocial Media & Content ManagerLos Angeles, CAAcceleration Community of Companies is an independent network of cutting-edge marketing, communications and media agencies that include MKG, a leading creative and experiential agency; Pink Sparrow, an acc award-winning design and fabrication shop; renowned communications and marketing firm DKC, creative and content shop Hangar Four; Stripe Theory, a data and marketing analytics firm; Pixly, a full-service influencer marketing agency; Trailblaze, a lifestyle communications firm; Ingenuity Group, a talent consultancy; and PMK Entertainment, an entertainment public relations agency. ACC's clients include a range of Fortune 500 brands, such as Pepsi, Waymo, Target, Airbnb, BMW, Meta, Google, Delta Air Lines, Dolby, Stanley, T-Mobile, HBO Max, Nike, Netflix and Paramount+, among others.
Social Media Manager ViewSonicSocial Media ManagerBrea, CaliforniaThe Social Media Manager will serve as the strategic and operational lead for ViewSonic’s global social media presence and channel performance — translating brand campaigns, vertical marketing initiatives, and product priorities into platform-native social execution, while owning the fast-moving, trend-driven, social-first work that lives uniquely on these channels. As ViewSonic expands centralized social media leadership globally, we are seeking an experienced and proactive Social Media Manager to help shape the future of our social presence, audience engagement, and integrated digital marketing initiatives.