Drive collaboration among Marketing, Sales, Product, and Engineering teams to build an evolved martech stack that helps realize our strategic vision and deliver AI-driven processes and technology that improve marketing workflows Evolve the architecture of our marketing-owned web experience, ensuring end-user friendliness and enhanced testing and analytics Lead marketing analytics and measurement strategy, including attribution, incrementality testing, forecasting, executive reporting, and advanced analysis, to improve marketing efficiency and guide investment decisions. Experience evolving the infrastructure for successful marketing web content management and landing pages, including personalization, testing and optimization (enterprise Google Analytics implementation experience preferred) Experience building or implementing AI enablement programs, including prioritizing use cases, setting practical guardrails, evaluating tools and risks, and helping teams adopt AI responsibly.