The ASM supports the Experience Manager (EM) in leading a team of stylists and estheticians, and is accountable for all aspects of the services business, including services and merchandise sales, events around hair and skin, guest satisfaction, and operational excellence while also working behind the chair providing services to guests in the salon. PRINCIPAL DUTIES & RESPONSIBILITIES (*Essential Job Functions) The ASM is a champion of Ulta Beauty’s mission, vision, and values, and should demonstrate them skillfully and consistently by performing the following duties and responsibilities of the position (as well as all other projects/duties as assigned): Performance • Perform salon hair services, make up applications, skincare analysis, brow services, and product demonstrations with guests.