Build Customer Relationships & Close Sales – Develop strong relationships with prospective buyers, understand their needs and budget, communicate the value of available homes and the community, address concerns, overcome objections, and confidently move prospects toward a purchase decision. Your role focuses on five ( 5 ) key performance areas ( KPIs ) that drive success: Drive Sales & Lead Generation – Generate new sales opportunities through prospecting, referrals, outreach, community events, and other sales activities while consistently working toward home sales and revenue goals.