Those coming from an education background: Previous experience in a K-12 school, district, or state education agency as a school or district tech director, reporting manager / compliance officer, special education coordinator, RTI / MTSS coordinator, or assessments manager . Be able to explain the same concept, solution, and benefits to multiple different audiences inside the company (design, engineering, sales, marketing, customer engagement) and outside (buyers, end users, and school/district administrators).