The role combines deep paid media platform expertise with experimentation, audience strategy, advanced analytics, and financial measurement capabilities to identify and size opportunities, design and execute technically sound experiments, evaluate incremental business impact, and translate results into actionable media and investment decisions. Maintain advanced working knowledge of Meta, Google Ads/SA360, paid search, paid social, display/programmatic, CTV/OLV, and other applicable media platforms, including campaign structures, experimentation capabilities, audience tools, bidding and optimization algorithms, attribution settings, and reporting limitations.