Working closely with category marketing, media, e-commerce, agencies, and external creator partners, the role helps bring brand strategies to life through culturally relevant content, creator partnerships, influencer activations, and always-on social programming. Reporting to the Brand Marketing & Activation Manager North America, this role is responsible for developing and executing content, creator, influencer, social media, and social commerce programs that drive awareness, engagement, consumer education, trial, and long-term brand growth for North America.